Globally, mobiles are the most important device for getting online. As such, people are doing more activities – from social networking to buying online – that have made a comprehensive migration to smartphones. While at a global level, more than 52 percent of internet users… Read More
The Middle East & North Africa (MENA) region has exhibited positive adoption trends in video streaming. Various services including the likes of Apple TV and Netflix have made a play in the region to leverage some of these trends, and to create stronger subscriber base… Read More
As Twitter undergoes change to gear up for its future growth strategy, a key development comes in the geographical break up of the fast growth markets that had so far included Middle East & North Africa, Southeast Asia and India, under the charge of Parminder… Read More
The video game-streaming market may be fairly young, but it’s already fiercely competitive. So, as Microsoft enters the fray, it is worth taking a closer look at two of the industry’s current major players – Amazon-owned Twitch and YouTube Gaming. Microsoft’s new service Beam will… Read More
Even as digital marketing has spelled more opportunities and shown growth for many marketers, there is no denying that it is among the top challenges facing CMOs today both globally and in the region. Among one of the foremost areas of focus for brands in… Read More
Following an uptick in business from digital, advertising and PR agencies in the region, media intelligence solutions agency, Meltwater has launched an Agency Partnership division. To be led by Meltwater’s Mohamed El Wardani, this division is said to be the first-of its-kind for Meltwater. “This… Read More
Chief Marketing Officers (CMOs) currently have the deck stacked against them, according to new research from Accenture Strategy. Chief Executive Officers (CEOs) say that although around five C-level executives are responsible for driving disruptive business growth, the majority (37 percent) hold CMOs first in the… Read More
With PayPal becoming one of the first payment options for those shopping via the growing number of chatbots within Facebook Messenger, Global Web Index takes a look at how many of Messenger’s users are currently shopping on their mobiles. The potential benefits of this integration… Read More
Given the skyrocketing smartphone usage in the Middle East combined with high internet penetration, it is no surprise that most of the Middle East shoppers prefer shopping online, reiterating the scope for growth in ecommerce. While the trend has been strengthening over the years, the… Read More
When it comes to digital marketing, less is more, suggests Kantar TNS. Rosie Hawkins, Global Director of Client Solutions of the company revealed that just 20 percent of touchpoints in fragmented digital touchpoint world can account for 80 percent of the impact on consumers. This… Read More
