Around one in four YouTubers say they watched a branded video last month, according to data from Global Web Index. And as it’s long been known that online video resonates most strongly with younger age groups, it’s little wonder that this is an activity which… Read More
Icflix is expanding its digital footprint in the Kingdom of Bahrain with the announcement of a strategic partnership with telecom operator Zain Bahrain. Both Zain Bahrain prepaid and postpaid customers will be able to access Icflix library of content for a fee. The companies have… Read More
Twitter’s global work staff restructure is continuing, and the latest development is the exit of the microblogging platform’s Chief Operating Officer, Adam Bain. Twitter has informed that its Chief Financial Officer, Anthony Noto, will assume the COO role, as the company seeks for a new… Read More
Facebook made a big push into the gaming realm with the launch of its Gameroom desktop gaming platform. Gameroom will fight a steep uphill battle against Valve’s Steam platform, but with Facebook’s vast reach globally, there’s still set to be a swath of users ready… Read More
Bringing digital pinball cricket to the streets of Pakistan does not even begin to capture the fun that BBDO and Proximity Pakistan pulled off to create a unique experience for Pepsi. Cricket worship runs deep in Pakistan, and many of the professional players have begun… Read More
Instagram’s introduction of mini shops in its app last week will give brands the chance to tag products in posts, and users the ability to explore these products in further detail. It’s a move which should resonate with a large proportion of the Instagram audience.… Read More
Beating all analysts and experts’ estimates, Facebook posted blockbuster growth for the sixth straight quarter. It has earned USD 7.01 billion in revenue. In comparison to the growth of 3.63 percent in Q2, Facebook has registered growth of 4.67 per cent in Q3. Daily active… Read More
From the integration of chat bots into Facebook Messenger to the recent launch of Facebook Marketplace, social networks have been attempting to facilitate more and more commerce on their platforms. It is easy to see why so many are committed to making social commerce work.… Read More
There is a shift in the way younger consumers are talking to brands. If broadcasting reviews, complaints and at times compliments on social media networks was the way of the last decade, the new way is predicted to be more intimate, one-on-one conversations between brands… Read More
Adult Millennials are 16 percent more narcissistic than other generations and remain narcissistic as they age, states a SYZYGY, a full service-digital agency, partially owned by WPP, survey. Given that Millennials now represent the core mainstream adult consumer, spending some USD 200 billion each year… Read More
