When it comes to digital marketing, less is more, suggests Kantar TNS. Rosie Hawkins, Global Director of Client Solutions of the company revealed that just 20 percent of touchpoints in fragmented digital touchpoint world can account for 80 percent of the impact on consumers. This… Read More
WPP’s Mirum is all set to launch in the Middle East and Africa (MEA), bringing together three regional digital power houses, Cleartag, HeathWallace and Quirk on November 1, 2016. Known for its innovative and entrepreneurial cultures, together the three brands will form one of the… Read More
The announcement of video-sharing app Vine shutting down came as a surprise to many, but data from Global Web Index shows, the transition of Vine’s audience to Twitter could be straightforward. Around 85 percent of Viners are currently visiting Twitter on a monthly basis, something… Read More
The shutting down of Vine has not been well received by most Vine loyalists. The worst perhaps to react to the news however would be Vine Founders including Rus Yusupov and Colin Kroll. Yusupov tweeted his advice to ‘not sell company’, indicating disapproval of closing… Read More
C1X Inc, a global marketing tech player, has made a foray in the Middle East and Africa (MEA) region. The dynamics of business in MEA is different in comparison to other regions. With an early traction in programmatic full stack offering, C1X is looking to… Read More
While some once doubted whether podcasts could continue to thrive as people moved beyond PCs/laptops to get online via other devices, data from Global Web Index makes it clear that it’s a genre which remains important – thanks largely to greater accessibility via mobile combined… Read More
Twitter is undergoing one of its more difficult times of late. After its attempt to be acquired by a larger player failed to auger desired results, even though it did give it the occasional boost in stock price, Twitter is once again at a place… Read More
The importance of YouTube’s celebrities and vloggers was reiterated when the platform acquired FameBit. In this backdrop, Global Web Index delves further into the significance of content creators. Around a quarter of YouTubers report watching celebrity videos or vloggers each month. Considering the reach of… Read More
Following a competitive multi-agency pitch, global energy conglomerate Schneider Electric has awarded it digital duties to regional digital agency hug digital in the Middle East, North Africa and Pakistan (MENAP) region. hug digital will be in charge of the digital assets of Schneider Electric in… Read More
Buzzeff.tv, an online video publisher expert, has introduced an automated, streamlined version of video ad buying to the Middle East and Africa (MEA) region. The company claims that through its programmatic offer, brands can now reach 50 million unique users per month in MEA across… Read More
