UM MENA has partnered with EVRYTHNG through its innovation and technology division UM Labs. The partnership is said to focus on offering clients a media extension to drive customer engagement and action through IoT tagging technology like, NFC, RFID, barcodes, smart packaging sensors, QR codes,… Read More
In 2018, mobile advertising will overtake desktop and account for 50.2 percent of all internet advertising, as per ZenithOptimedia Advertising Expenditure forecast. Mobile advertising will total USD 114 billion in 2018, up from USD 50 billion in 2015, and will be larger than all other… Read More
Sizmek and Future Tech Media have partnered to provide advertisers across the region greater access and services to its ad technology products. From January 2016, Future Tech Media will become the official partner across Middle-East and North Africa for Sizmek, leveraging its open technology methodology,… Read More
LinkedIn had launched a revamped version of its mobile app. The professional networking site says that the aim was to develop a mobile experience that was more intuitive, smarter and dramatically simplifies the LinkedIn experience. The app has been streamlines into five core areas — Your Feed,… Read More
Global media intelligence firm Meltwater hosted a workshop on how marketers can elevate their brand in the digital age during the Saudi Marketing Conference. The conference brought together leading experts in marketing, sales, media and social media to discuss global changes and challenges in the… Read More
Ericsson and Ooredoo Group have signed a Memorandum of Understanding (MoU) for 5G development with the ambition of developing use cases, requirements and deployment scenarios for 5G technologies. The MoU was signed by Ahmed Yousef Al-Derbesti, COO of Ooredoo Group and Jan Wäreby, Senior Vice… Read More
Google has brought a 360-degree street view imagery of Petra and 30 other landmarks in Jordan for the first time. The initiative was taken with the support of Her Majesty Queen Rania Al Abdullah of Jordan. Her Majesty, in a blog post about the launch,… Read More
For many content creators who otherwise did not have a platform to present their skills or ideas, YouTube has been a solution for a long time. Over the years, some of these YouTube channels on genres such as gaming, comedy, beauty or fashion have earned massive fan following with… Read More
Mobile data traffic will continue to proliferate at a rapid pace and experience 16 times the growth it underwent in 2015. The finding was highlighted in the Mobility Report for the Middle East and North East Africa region. The report, an update on mobile trends, reveals a… Read More
Ad frauds or bot advertising is unfortunately becoming a key talking point of digital advertising as the year draws to a close. The issue is plaguing marketers and digital professionals alike as its significance and impact, is being discussed. AdLanders believed for long that digital advertising would bring nirvana of… Read More
