As the battle between PCs/laptops and smartphones for the attention of music streamers heats up, data from Global Web Index (GWI) indicates that PCs/laptops might remain the go-to for most entertainment activities but mobiles are quickly bridging the gap when it comes to music-streaming. It’s… Read More
Tumblr engagers/contributors stand out strongly among social networkers that are spending the longest on social media each day, devoting an average of three hours and 14 minutes to social networking and messaging each day. Snapchatters follow relatively closely behind, spending 15 minutes longer on social… Read More
Google Analytics just became smarter. In the update to the app, Google has injected automated insights, which is on similar lines as seen on Google Now. The objective is to provide an in-app assistant to users who can then access growth and decline insights on… Read More
MYPINPAD, an enabler of multi-factor authentication for touchscreen devices such as smartphones and tablets, has recently channeled efforts to bring its simple, proprietary and customer friendly authentication solution to MENA and Asia Pacific. Following appointments to lead its global activity, MYPINPAD has aligned plans for… Read More
Not only did smartphone ownership surpass PC/laptop ownership at the beginning of 2016, but internet users are spending longer amounts of time on their mobiles each day. As per Global Web Index (GWI), just over one in three minutes spent online each day are now… Read More
Advertisers want to attract people with discounts and other promotions, and people want to be able to easily claim and redeem offers any time, anywhere. Based on this, Facebook has reimagined and redesigned Facebook Offers for a new, streamlined mobile experience. Now advertisers can share… Read More
Twitter is expanding its revenue programs to allow creators on the platform to earn money in newer ways. And the micro-blogging platform is doing so with specific focus on videos. Earlier this year, the platform had enabled different ways for investing in video, including longer… Read More
Building brands through celebrity and digital influencer endorsements remains a powerful communication tool for firms. Choosing the correct spokesperson is a big decision for any brand and needs to be carefully considered as they can either boost or tarnish a brand’s image. With the right… Read More
Technology is deeply embedded in Millennials’ everyday lives. A recent Visa study shows that Millennials are actively online between four and a half to six and a half hours a day, and have fully embraced online payments. Ecommerce is by far the most popular activity,… Read More
Innovation, with a focus on digital, is becoming among key priorities for businesses in Saudi Arabia. The rise of the startup culture, the concern against ‘Digital Darwinism’ and the likes are seeing companies in the Kingdom gear up for growth on the back of newer technologies.… Read More
