As per a report released by the Frost & Sullivan in collaboration with Gitex Technology Week 2016, Virtual Reality (VR) and Augmented Reality (AR) will soon be the norm for enhancing businesses and consumer processes in the GCC region. The report predicts that Augmented reality… Read More
In the race to become a truly digital economy, the UAE has just emerged as the front runner in the Arab world. By investing in information technologies and demonstrating commitment to digital connectivity, the UAE will fuel and protect the future health of business, and… Read More
UAE residents spend approximately five hours a day using social media on average and 29% have six to 10 applications installed on their smartphones according to new research from YouGov. The findings, captured amongst over 5,000 residents in the UAE, revealed that the time spent… Read More
Notable shopping days and periods including Black Friday in the US, and Summer Sales in France, are a major trend spreading across the globe in 2016. While Cyber Monday in the US largely recognized as online shopping day, Singles Day celebrated in China was actually… Read More
Cannes Lions International Festival of Creativity generated a significant amount of conversations throughout the week. Not only from the 13500 registered delegates, attending the Festival in Cannes but also from across the world, people who were tuning into the various events at the Festival. Amid all the… Read More
As creativity and technology sought to work together, platforms such as the Cannes International Festival of Creativity began attracting attention of technology-led media platforms such as Twitter. Twitter officials attend the Festival with the objective to network, meet marketers and know more about trends that are shaping… Read More
Hi! My name is Ala and I have the fun-est job in the world! I get paid to sit on social media eight hours a day to track the good, the not very good, the bad and the ugly. Read on for my first set… Read More
Ramadan is that time of the year when marketers put their best efforts to engage with consumers, especially in the food and beverage industry. It is the time to reconnect with one’s faith and spend time with family and friends. People during this Holy Month generally work… Read More
Vuclip and Ooredoo Qatar have launched a first-of-its-kind, browser-based video on-demand service for Ooredoo’s mobile customers. The launch is part of the company’s ongoing investment in entertainment for the Middle East, with the distinctive video-on-demand service delivering content including entertainment videos, movie clips, sports and… Read More
At the Cannes Lions International Festival of Creativity ongoing in France, Eric Schmidt, Executive Chairman, Alphabet Inc., received the inaugural D100 award, as Google ranked the world’s most dynamic brand. ‘The D100’ was launched by IPG Mediabrands, the media holding arm of Interpublic Group, in… Read More
