Marketers face a huge challenge in being able to keep pace with changing consumer behaviour and media consumption. As consumers increasingly turn to digital, marketers are faced with the issue of how to best optimise budgets across channels and understand the role digital media can… Read More
UAE-headquartered TIME Hotels has released preliminary results of the first in a four-part study looking at today’s teenagers and their perception of travel and tourism as the next generation of frequent travelers. Conducted in partnership with BNC and kicking off with a roundtable event that… Read More
The fifth annual International Hackathon event at New York University Abu Dhabhi (NYUAD) created a platform to share and generate ideas for learning new programming languages. This event provided students across borders with the opportunity to build technologies that have the potential to change the… Read More
After witnessing a modest growth in the last quarter, Publicis Groupe’s consolidated revenue for the first quarter of 2016 totaled USD 2.6 billion, which was up 8.9 percent from USD 2.38 billion in Q1 2015. “We have made a promising start to 2016 – both… Read More
Twitter and Sky News Arabia Arab have entered into a partnership to launch an interactive panel discussion on Twitter. This is a first-of-its-kind agreement between the social microblogging platform and a media organization. The initiative will involve top influencers holding monthly discussions dedicated to a… Read More
International Quality and Productivity Center (IQPC), an organization specialized in conducting worldwide conferences, seminars and learning programs, held its 5th Annual Customer Experience Management Summit in Telecoms for the Middle East region, in Dubai. Qualitynet was awarded with the ‘Best Digital Experience’ award for the… Read More
The advertising industry can look forward to a good year globally. The Middle East and North Africa (MENA) region however will have to brace for challenges. The drop in oil prices in 2014 has had a severe effect on the economies in MENA, and has… Read More
MEC has launched Wavemaker, a global content specialist which debuted in 10 markets including the Middle East. The MEC Wavemaker will bring together existing teams in content strategy, social, partnerships, experiential, SEO, production and creative services under one roof. MEC Wavemaker is said to utilize… Read More
In the Middle East and North Africa (MENA) region, it is rare to see large scale ad agencies collaborate with startups. The general perception is that agencies and advertising holding companies are better known for acquiring startups, than collaborating or creating any working relationship with… Read More
“There is no endgame in digital. Digital transformation is a constant journey and buzzwords are fallouts along the way”: Gavin Payne, who has been actively involved in the digital space for nearly two decades, had this one thought that he hopes companies attempting to stay relevant… Read More
