A month ago, YouTube had announced the Lantern Awards that aims at highlighting the best Ramadan campaigns in 2016 based on an algorithm that takes into account views, engagement and qualitative elements. The Winner of The Lantern Award is VIVA Kuwait for a very humorous two-part series, ‘Where is… Read More
Nearly three years ago, Mark Zuckerberg set out on a journey, with like-minded partners, to connect the next billion through the initiative Internet.org. Internet.org has seen several large steps taken in the time since to achieve this goal. A big step came in the form… Read More
The media buying landscape is rapidly changing. This is especially true in how advertisers are choosing to buy display media. Addressing data-driven marketers who need more efficient ways to reach the right people to better or beat specific performance metrics, LinkedIn has launched programmatic buying… Read More
This first half-year has ended “very satisfactorily” for Publicis Groupe Chairman & CEO, Maurice Lévy. The organic growth of close to 3 percent, an operating margin at 13 percent and a double-digit increase in its free cash flow have all contributed to this. Publicis Groupe’s… Read More
The ongoing discussion around the social ‘context collapse’ has brought to light some key trends in social behaviors – and as Global Web Index’ new Passive Networking report highlights, one of the most important aspects to this, has been the migration of sharing from social networks… Read More
Twitter Middle East and North Africa (MENA) has taken on board Walid Issa as its new Head of Research for the MENA region. Mr Issa’s primary role will be helping marketers across the region understand the value of their Twitter investments, and in using Twitter… Read More
The UEFA Euro 2016 had an overall significant and positive response on mainstream and social media. Sponsors invested in huge marketing campaigns tied to the event, encouraging their millions of fans to take to social media. OMD UAE partnered with Hall & Partners in order… Read More
After winning the digital duties for Dubai Festival City Mall, Hug Digital has won the digital account for Festival City Malls, across UAE, Egypt & Qatar. The agency has impleneted a three moth long mall activation of Dubai’s ‘Cityfest’ after which its mandate was extended… Read More
When it comes to mobile, apps are where it’s at. Mobile apps can bring ongoing value to businesses, especially when the right people download them. Almost 90 percent of time spent on mobile is spent in apps and 58 percent of mobile purchases in the… Read More
Shifting from the tactics of next-generation data analytics to converting corporate cultures to being data-first is the emerging great challenge for media companies battling for consumer and advertiser relevance, according to a recent report released by ‘The International News Media Association’ (INMA). The report… Read More
