Beyond staying in touch with friends and filling up spare time, keeping up with news and current affairs is in fact the most important motivation for using social media, says Global Web Index based on its experience across the 34 markets that it tracks. Four… Read More
Global network operators should plan for continued capacity growth, greater flexibility, a larger array of services and corresponding billing models to address societal changes brought on by the Millennial generation, according to CommScope research into the lifestyles and spending trends of people born between 1980… Read More
With the UEFA Euros coming up next month, the development of online sports coverage will impact the major tournament, and the Middle East and Africa region is expected to contribute significantly to the global viewership trends. Globally, it’s four in 10 online adults who say… Read More
In an attempt to make it easier for marketers to bridge the digital and physical worlds, Google has set up a host of changes to its advertising platform, a significant one being the expected increase of ads on Google Maps. Making a case for advertisers… Read More
Spend on digital retail marketing is set to increase from USD 174 billion in 2015, to USD 362.1 billion by 2020, with the Africa & Middle East region estimated to increase at a total of USD 6.5 billion. Juniper’s latest research, ‘Digital Retail Marketing: Coupons, Advertising & Consumer… Read More
Digital advertising has experienced strong growth with no signs of slowing down, but in order to continue its global boom the industry needs to ensure clean ad delivery – meaning ads are viewable to the consumer and free from fraud. After all, an ad that… Read More
As the role that smartphones play in a consumer’s life gets defined by phrases such as ‘attached to my hip’, ‘butler’ and ‘lifeline’, the device has become the companion that people turn to in ‘I-want-to-know’, ‘I-want-to-go’, ‘I-want-to-do’ and ‘I-want-to-buy’ moments throughout the day. To stay… Read More
Twitter will simplify Tweets in the coming months, with the objective to make it faster and easier for people to express themselves with more room in the 140-character Tweets. The simplified Tweet rules will make conversations faster and more intuitive. Media attachments, such as photos and… Read More
A new study carried by LinkedIn indicates that United Arab Emirates (UAE) continues to serve as a hub for business innovation. The study shows that the number of LinkedIn members noting entrepreneurship as their core job function nearly doubled in the past year. Moreover, the… Read More
Shant Oknayan has been appointed as Head of e-Commerce, Retail and Online Services at Facebook in the Middle East, North Africa (MENA) and Pakistan. In his new role, Mr Oknayan will lead efforts to enable e-commerce, retail and online services businesses in the region to… Read More
