In the Middle East and North Africa (MENA) region, it is rare to see large scale ad agencies collaborate with startups. The general perception is that agencies and advertising holding companies are better known for acquiring startups, than collaborating or creating any working relationship with… Read More
“There is no endgame in digital. Digital transformation is a constant journey and buzzwords are fallouts along the way”: Gavin Payne, who has been actively involved in the digital space for nearly two decades, had this one thought that he hopes companies attempting to stay relevant… Read More
Even as experts from the business, from across the globe, pay close attention to how data can generate more revenue, the examples of those who have truly understood this are few and far in between. Depending on the side of the communication and advertising business… Read More
In a world where digital is evolving very quickly, brands can do with all the help they can get. The situation may be truer for larger brands that cannot move as fast largely owing to their size. Asad ur Rehman, Director – Media, Middle East… Read More
Deerfields Mall has awarded its digital duties to Hug Digital. The agency will be responsible for all content creation and community management across social media assets for Deerfields Mall and its retailistic commercial investments- ADL, Saraydan Cafe, Deerfields Nursery, OXXO. Hug Digital will also be… Read More
The Mobile Marketing Association (MMA) is finally making way to the Middle East region. While the Middle East has been active for the MMA as part of its Europe, Middle East and Africa (EMEA) region, the association is now making a concerted effort to launch… Read More
Meltwater has acquired Encore Alert, the Virginia-based SaaS platform that uses artificial intelligence to sift through online information 24/7 to derive critical insights used to improve a company’s marketing and PR efforts. “We are all drowning in social media, and the challenge we have is… Read More
Pacific Controls (PCS), an internet of things (IoT) managed services and cloud solutions provider, has collaborated with WSO2.Telco to launch a Digital Business Hub in the Middle East. The Digital Business Hub provides ‘API as a Service’ and is designed to enable enterprises and telecommunications… Read More
Almarai, a prominent dairy product player in the Arab world, is creating quite the buzz with its recent film on breastfeeding. In partnership with its agency Leo Burnett KSA, Almarai launched the campaign last month. Within a week of launch, the film became the second… Read More
Emaar Misr has parked its digital mandate with Hug Digital. The agency will now be responsible for the brand’s digital needs for its corporate and real estate development. Even as more details could not be ascertained while filing the report, company sources have confirmed the development… Read More
