Social media has for long been touted as a significant medium to reach onliners competing with the likes of search and display. However, a recent Global Web Index (GWI) study indicates that, in the 34 countries that GWI monitors, 97 percent of online adults aged… Read More
Twitter is addressing an audience of 1.6 billion Muslims globally to be active during Ramadan. From getting real-time updates on Ramadan activities to connecting with people around the world who share the Islamic faith to sharing well-wishes and special moments during the month, Twitter is… Read More
Globally, over one in three mobile users say they have used a mobile ad-blocking tool, with a further four in 10 interested in doing so in the future. Currently, this is being driven by younger groups, particularly in markets where some browsers already have in-built… Read More
Aiming for the Expo 2020 Dubai site to be one of the fastest, smartest and best connected places in the world, Etisalat Group is awarded the connection and communication mandate for the event. Reem Al Hashimy, UAE Minister of State for International Cooperation and Director… Read More
Globally, online adults are devoting an average of just over six hours per day to the internet, with mobiles making up just over a third of this time, as per Global Web Index (GWI). While Brazil leads the way here, UAE takes the second spot.… Read More
The summer is packed with major global sporting events this year – from the Champions League wrapping up to UEFA Euro 2016 kicking off next week and the Summer Olympics happening in August. People from all walks of life will be tuning in and talking… Read More
Global advertising body, World Federation of Advertisers (WFA), and some of the leading advertisers globally have been quick to respond to the latest PageFair report of ad blocking going mobile, which details the extent to which ad blocking technologies are spreading globally. “Brands, whose money… Read More
Instagram has found a place in the lives of big and small companies to leverage the platform for achieving business objectives. As the platform evolves, three key needs have become clear that Instagram has focussed on in a new addition of business tools — stand… Read More
The ad blocking debate moved on from platforms embracing and enabling it to platforms fighting against it. Some of the most renowned websites including the likes of The Telegraph, Forbes and Wired do not allow users to browse further until the ad blocker is disabled… Read More
The ongoing rise of smartphones and the mobile web are having a real impact on levels of engagement with tablets. While tablets have enjoyed healthy growth in recent years; since 2011, the numbers getting online via these devices have more than trebled – jumping from… Read More
