Dubai Lynx International Festival of Creativity is playing host to some very interesting sessions on the dynamics that are changing the advertising and communication business. One session that not only challenged conventional practices but also urged to look beyond the obvious was presented by DMS’… Read More
Most consumer behavior is reviewed through ratings and recommendations along with studying purchase patterns. It has become important for brands to know their consumers inside out to best serve their needs. In live with its vision to become 100 percent digital, Dentsu Aegis Network has… Read More
The Mobile Lynx category at the Dubai Lynx International Festival of Creativity has managed to see only 13 entries competing for the final awards. Both FP7/Dxb and 3SG-BBDO have cornered three entries each. Leo Burnett Dubai has two entries in the shortlist. The complete list… Read More
In the Middle East and North Africa (MENA) region, programmatic has grown to be more a buzzword. From merely collating data around customers to serve relevant ads, programmatic has also become personal as it is about getting the right message, to the right audience, in… Read More
Insiight Pty Ltd has acquired Effective Measure International. Insiight is a newly formed company led by Scott Julian, the original founder and existing board member of Effective Measure International, and is supported by other founders of Effective Measure with strong financial backing from various investors.… Read More
I have been a fan forever – even before Romeo and Juliet. Think the very typical 10-year old, starry eyed description…. So, imagine what happened when Leonardo DiCaprio was awarded Best Actor for ‘The Revenant’, making it his first Oscar ever. Not very different from… Read More
Founded by Alex Yastrebenetsky and Michael Loban in the United States, InfoTrust has bet on the growing digital marketing domain. The six-year-old presently employs a team of 30, and has expanded to the Middle East and North Africa (MENA) region. The investment in digital marketing… Read More
Bruce Clay Inc. (BCI), a global internet marketing optimization company with over 1,500 digital experts working across nine countries, has launched operations in Dubai, UAE. BCI specializes in a range of services including search engine optimization (SEO), pay-per-click (PPC) advertising management, SEO-friendly web design and… Read More
Citing reasons of expansion, WhatsApp messenger is severing ties with BlackBerry and Nokia. The free-messaging platform, that celebrated its seventh birthday earlier this week, boasts of one billion people users around the world. The company believes that despite all the progress it has made in the last seven… Read More
datamena, a UAE-based regional data and digital content hub, has appointed Abou Mustafa as Vice President. This change comes in response to the rapid expansion of datamena platform’s customer base, and aims to strengthen the bonds with du to provide a new range of managed… Read More
