Instagram is fast finding its feet in the Middle East and North Africa (MENA) region. Around four in five social media users in the Arab world access Instagram on daily basis. In 2015, Saudi Arabia alone had reported more than five million Instagram users, making it an important platform for… Read More
Marketers are already in the thick of 2016, tackling fresh challenges that the year is bringing and trying – as ever – to stay one step ahead of the game. This is harder than it sounds. Some big trends are currently reshaping the marketing industry,… Read More
LinkedIn, the 12-year-old professional, social network ended the last quarter of 2015 with 414 million members, an increase of 3.43 percent from the last quarter. Unique visitors were up 7 percent to an average of 100 million per month and member pageviews grew 26 percent. Mobile… Read More
The year 2016 will be a defining one for marketers, especially in context to engaging audiences. Industry predictions suggest that the year will see marketers talk about customer-centric marketing and enhancing customer experience. “With over 1.59 billion people using Facebook every month around the world,… Read More
Twitter has lived 2015 with ‘mixed-emotions’. In the fourth quarter of 2015 the company tried two big things to get more people to use its social networking site. Firstly, it introduced a new feature, Moments, to make it easier for users to keep up with… Read More
Earlier this month, Alphabet, Google’s recently formed holding company, had created significant buzz for its impressive quarterly earnings report, surpassing Apple to become the world’s most valuable company with a market capitalization of around USD 560 billion. The last time Alphabet (then still under the… Read More
In a bid to encourage small and medium sized businesses (SMBs) in the United Arab Emirates, Google has launched AdWords Express in the market. SMBs know the importance of being online, but running that first ad can be overwhelming. Google introduced AdWords Express to help… Read More
Dr. Hessa Al Jaber, former Qatar Minister of Information and Communication Technology, has joined LinkedIn as an ‘Influencer’, reiterating the local voice that the professional networking platform looks to bring in the region. This position is a by-invitation honor and is extended to only about 500… Read More
UAE onliners are discerning. They want freshness in content and they want good quality of video. These two factors appear to be more important for the Emirate as opposed to other developed markets in the region. A recent survey from Vuclip, a mobile video on demand (VOD)… Read More
Dubai Lynx International Festival of Creativity and Twitter have partnered to bring for the first time Twitter Live Young Lynx Competition during the three festival. Building on the well-established young talent opportunities currently available at Dubai Lynx, the competition will award the best real-time campaign… Read More
