Shortly before the official registration deadline, the global business and innovation platform of the digital economy, dmexco 2016, is setting new benchmarks. For the first time, dmexco will welcome more than 950 exhibitors from different countries and from the most important agency networks and brands… Read More
Publicis Groupe is celebrating its 90th anniversary with the objective of giving something back to the industry. It initiated Publicis90, a global endeavor to support 90 startups or promising projects in the digital field with this in mind. The process included inviting entries that are… Read More
The technology sector may not have particularly begun 2016 in the best way possible. At least not if the quarterly earnings report of Alphabet, Microsoft and Apple are anything to go by. Google’s Risky Bets Google’s parent company, Alphabet’s first-quarter net profits increased 20 percent… Read More
Careem has partnered with Entertainer App, giving members to directly book rides in UAE, Saudi Arabia, Bahrain, Kuwait and Qatar. The partnership makes the homegrown app the official transportation provider of Entertainer users around the region. “We are honoured to be aligning with such an… Read More
Device importance in the Middle East and North Africa (MENA) region is often said to beat any global average. GlobalWebIndex (GWI) takes a look at this. Across all 34 of its mapped countries, it’s the smartphone that consumers are most likely to pick as their… Read More
Live streaming platform YouNow has expanded to the Middle East. The website and mobile app enables real time interaction between broadcasters and their fans, while also offering influencers the opportunity for revenue. “YouNow is an opportunity for the world to see what the Middle East… Read More
Marketers face a huge challenge in being able to keep pace with changing consumer behaviour and media consumption. As consumers increasingly turn to digital, marketers are faced with the issue of how to best optimise budgets across channels and understand the role digital media can… Read More
UAE-headquartered TIME Hotels has released preliminary results of the first in a four-part study looking at today’s teenagers and their perception of travel and tourism as the next generation of frequent travelers. Conducted in partnership with BNC and kicking off with a roundtable event that… Read More
The fifth annual International Hackathon event at New York University Abu Dhabhi (NYUAD) created a platform to share and generate ideas for learning new programming languages. This event provided students across borders with the opportunity to build technologies that have the potential to change the… Read More
After witnessing a modest growth in the last quarter, Publicis Groupe’s consolidated revenue for the first quarter of 2016 totaled USD 2.6 billion, which was up 8.9 percent from USD 2.38 billion in Q1 2015. “We have made a promising start to 2016 – both… Read More
