InMobi may be facing some interesting times in its key markets including its base market India, but the mobile ad network continues to hold appeal for potential suitors. Even though conversations of a buyout with Google and Yahoo rendered no results last year, it appears… Read More
Twitter is finally giving Periscope a real-time broadcasting platform. As per the microblogging platform, since Periscope’s launch last year, people have created over 100 million live broadcasts. Twitter is bringing Periscope broadcasts — both live and replays — directly into tweets. This will offer broadcasters… Read More
The conventional purchase funnel has evolved courtesy the advent of technology and the impact of digital. The year 2016 will see this trend fructify further as marketers develop clearer consumer journey maps – from awareness to purchase – in order to better integrate sales and… Read More
Giving another indication of digital adoption, the tablet market in the Middle East and Africa (MEA) region has bucked all global trends, posting a year-on-year growth of 3.3 percent, according to International Data Corporation’s ‘Middle East and Africa Quarterly Tablet Tracker’. The report shows that… Read More
Scio food scanner, Samsung family hub smart refrigerator, Ehang passenger drones, Kodak Retro digital – where else would five days be dedicated getting a glimpse of a future enriched with technology and innovation except for the CES 2016. As the show ended on January 9,… Read More
Twitter found itself on the receiving end of some overwhelming ‘public advice’ when on January 6, 2016, a website reported Twitter’s intention of increasing its character limit to 10000 from the current 140 characters. Responding to the immediate aftermath – shock and horror as popularly… Read More
The launch of Netflix in the Middle East and North Africa (MENA) region promises to be an interesting development not only for Netflix but also for MENA onliners and the industry. While Netflix is living up to its claim of truly becoming global by entering… Read More
Online video network, Netflix, has embarked on a large scale global expansion, entering more than 130 new countries including a significant portion of the Middle East and North Africa (MENA) region. Making the announcement at the ongoing Consumer Electronics Show in Las Vegas, Co-founder and Chief Executive Officer of… Read More
Jumeirah Group has appointed OMD as its search engine marketing (SEM) agency. OMD was retained the above-the-line media planning and buying account at the end of 2014 for the Jumeirah Group. The agency will now also service the brand’s SEM needs from Dubai with hubs in… Read More
The out of home (OOH) advertising industry in the Middle East and Africa (MEA) region has performed well in upholstering its revenue, giving some respite from the economic slowdown that the region had witnessed last year. While all aspects of the sector recorded growth, more… Read More
