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Microsoft’s Mixed Mobile Success Continues Even In a Good Year

Microsoft’s Mixed Mobile Success Continues Even In a Good Year

9 years ago by Asma WangdeDigital

Satya Nadella’s leadership is making all the positive differences at Microsoft. Recently the company posted fiscal second quarter revenue of USD 25.69 billion, beating the analysts’ expectations of USD 25.26 billion (estimate from Thomson Reuters). The net income for the quarter was USD 6.3 billion.… Read More

IBM Brings Its Design Studio To Middle East

IBM Brings Its Design Studio To Middle East

9 years ago by AM News DeskDigital

IBM has brought IBM Studio to Dubai. Designed as a new center of experience, design and digital expertise, the Studio extends IBM Interactive Experience’s footprint. The Studio looks to blend experience design with the full spectrum of business transformation capabilities, from industry and strategy consulting… Read More

How Souq.com Built Its Brand On Instagram

How Souq.com Built Its Brand On Instagram

9 years ago by Asma WangdeDigital

Instagram is fast finding its feet in the Middle East and North Africa (MENA) region. Around four in five social media users in the Arab world access Instagram on daily basis. In 2015, Saudi Arabia alone had reported more than five million Instagram users, making it an important platform for… Read More

Relevance, Data, Transparency: 2016’s B2B Marketing Trends

Relevance, Data, Transparency: 2016’s B2B Marketing Trends

9 years ago by Jake ThomasDigital

Marketers are already in the thick of 2016, tackling fresh challenges that the year is bringing and trying – as ever – to stay one step ahead of the game. This is harder than it sounds. Some big trends are currently reshaping the marketing industry,… Read More

LinkedIn Ups Focus On Core Product To Face 2016

LinkedIn Ups Focus On Core Product To Face 2016

9 years ago by Asma WangdeDigital

LinkedIn, the 12-year-old professional, social network ended the last quarter of 2015 with 414 million members, an increase of 3.43 percent from the last quarter. Unique visitors were up 7 percent to an average of 100 million per month and member pageviews grew 26 percent. Mobile… Read More

FB’s Jonathan Labin On 5 Points For Consumer-Centric Marketing

FB’s Jonathan Labin On 5 Points For Consumer-Centric Marketing

9 years ago by Sana MahmudDigital

The year 2016 will be a defining one for marketers, especially in context to engaging audiences. Industry predictions suggest that the year will see marketers talk about customer-centric marketing and enhancing customer experience. “With over 1.59 billion people using Facebook every month around the world,… Read More

Twitter In One Word For Jack Dorsey – ‘Live’

Twitter In One Word For Jack Dorsey – ‘Live’

9 years ago by Asma WangdeDigital

Twitter has lived 2015 with ‘mixed-emotions’. In the fourth quarter of 2015 the company tried two big things to get more people to use its social networking site. Firstly, it introduced a new feature, Moments, to make it easier for users to keep up with… Read More

Mobile, Video, Programmatic: What Alphabet Got Right

Mobile, Video, Programmatic: What Alphabet Got Right

9 years ago by Asma WangdeDigital

Earlier this month, Alphabet, Google’s recently formed holding company, had created significant buzz for its impressive quarterly earnings report, surpassing Apple to become the world’s most valuable company with a market capitalization of around USD 560 billion. The last time Alphabet (then still under the… Read More

Google Launches AdWords Express To Attract SMBs In UAE

Google Launches AdWords Express To Attract SMBs In UAE

9 years ago by Kiran KidwaiDigital

In a bid to encourage small and medium sized businesses (SMBs) in the United Arab Emirates, Google has launched AdWords Express in the market. SMBs know the importance of being online, but running that first ad can be overwhelming. Google introduced AdWords Express to help… Read More

Dr. Hessa Al Jaber Joins LinkedIn As Influencer

Dr. Hessa Al Jaber Joins LinkedIn As Influencer

9 years ago by AM News DeskDigital

Dr. Hessa Al Jaber, former Qatar Minister of Information and Communication Technology, has joined LinkedIn as an ‘Influencer’, reiterating the local voice that the professional networking platform looks to bring in the region. This position is a by-invitation honor and is extended to only about 500… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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