The Middle East markets are superseding any global average when it comes to consumption of social, video or mobile. Social media platforms see some of their highest user engagement coming from these markets. A direct impact of this on marketers and brands is to devise… Read More
Even as industry leaders are talking about the expected consolidation in the programmatic space, WPP has taken an interesting step in further strengthening its programmatic offer. WPP’s media investment company, GroupM, has acquired The Exchange Lab. A programmatic marketing solutions company, The Exchange Lab, has… Read More
According to the recent report of Google’s top searches in the year 2015, HH Sheikh Rashid bin Mohammed bin Rashid Al Maktoum, Iphone 6 and Adele’s Hello topped the search list in the United Arab Emirates. Google’s Year in Search offers perspective on the year’s… Read More
Vuclip has now added new music from the upcoming Bollywood blockbuster Dilwale, to its users in the Middle East. The exclusive content comes from partnering with Sony Music Entertainment, which has exclusive music rights for the movie. For a period of one year, Vuclip viewers… Read More
UM MENA has partnered with EVRYTHNG through its innovation and technology division UM Labs. The partnership is said to focus on offering clients a media extension to drive customer engagement and action through IoT tagging technology like, NFC, RFID, barcodes, smart packaging sensors, QR codes,… Read More
In 2018, mobile advertising will overtake desktop and account for 50.2 percent of all internet advertising, as per ZenithOptimedia Advertising Expenditure forecast. Mobile advertising will total USD 114 billion in 2018, up from USD 50 billion in 2015, and will be larger than all other… Read More
Sizmek and Future Tech Media have partnered to provide advertisers across the region greater access and services to its ad technology products. From January 2016, Future Tech Media will become the official partner across Middle-East and North Africa for Sizmek, leveraging its open technology methodology,… Read More
LinkedIn had launched a revamped version of its mobile app. The professional networking site says that the aim was to develop a mobile experience that was more intuitive, smarter and dramatically simplifies the LinkedIn experience. The app has been streamlines into five core areas — Your Feed,… Read More
Global media intelligence firm Meltwater hosted a workshop on how marketers can elevate their brand in the digital age during the Saudi Marketing Conference. The conference brought together leading experts in marketing, sales, media and social media to discuss global changes and challenges in the… Read More
Ericsson and Ooredoo Group have signed a Memorandum of Understanding (MoU) for 5G development with the ambition of developing use cases, requirements and deployment scenarios for 5G technologies. The MoU was signed by Ahmed Yousef Al-Derbesti, COO of Ooredoo Group and Jan Wäreby, Senior Vice… Read More
