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David Grunwald On Why Google Powered AstroLabs Dubai

David Grunwald On Why Google Powered AstroLabs Dubai

10 years ago by Sana MahmudAM Unicorns

To nurture and support entrepreneurship in the region, AstroLabs Dubai has been set up with the objective to provide the right environment, leadership and mentorship to encourage and support startups. The tech hub will support innovative technology-driven startups that have the potential to scale and impact not only MENA… Read More

Google, AstroLabs, DMCC Partner To Set Up Startup Tech Hub

Google, AstroLabs, DMCC Partner To Set Up Startup Tech Hub

10 years ago by Sana MahmudAM Unicorns

To further foster the startup culture in Dubai, the Dubai Multi Commodities Centre (DMCC) and Google have partnered with AstroLabs to launch a tech hub in Dubai dubbed AstroLabs Dubai. The launch ceremony, that took place on October 26, 2015, saw the presence of H.E. Muhammed… Read More

3 Requisites For An Effective Video Strategy

3 Requisites For An Effective Video Strategy

10 years ago by Sana MahmudDigital

With online video’s promise of giving targeted reach and offering results that are accurately measurable, video has emerged as a serious contender for online advertisement budgets As technology and media consumption have seen a considerable change from passive television to viewing video on demand, video advertising… Read More

Here Is What You Missed At GITEX Tech Week

Here Is What You Missed At GITEX Tech Week

10 years ago by Sana MahmudDigital

Not disappointing some of the attendees, a number of solutions were launched at the GITEX Technology Week 2015 driving Middle East innovation in the Internet of Things era. Technology companies such as Huawei,Panasonic, and LG presented products bringing in digital and strategy at the core. Supporting Smart… Read More

Twitter Builds On Real Time Proposition With ‘Polls’

Twitter Builds On Real Time Proposition With ‘Polls’

10 years ago by Zeba MahmudDigital

The general perception for Twitter at the moment may not be at its brightest best but the micro blogging platform appears to be honing its energies, and capitalizing, on its strengths. A move in this direction has come with the launch of Twitter Polls. According… Read More

WPP, Acquia Partner To Improve Digital Experiences

WPP, Acquia Partner To Improve Digital Experiences

10 years ago by Kiran KidwaiAdvertising

WPP and digital experience company, Acquia, have entered into a global partnership to offer marketers a full-service digital marketing and technology solution. The new partnership brings together WPP’s existing Acquia partners – which include Globant, Hogarth, Mirum, POSSIBLE, Rockfish, VML and Wunderman – under the… Read More

Digital Economy in Middle East to Top USD 30 Bn by 2018, Predicts Deloitte

Digital Economy in Middle East to Top USD 30 Bn by 2018, Predicts Deloitte

10 years ago by Kiran KidwaiDigital

Middle East boardrooms are urged to adopt real-time data solutions to compete in the region’s digital economy, set to double to USD 30 billion by 2018, business experts announced at GITEX Technology Week 2015. With the growth in digital Islamic services, such as mobile apps,… Read More

Artificial Intelligence Will See Brands Targeting Machines

Artificial Intelligence Will See Brands Targeting Machines

10 years ago by AM News DeskDigital

“It’s 11:59pm on the eve of the artificial intelligence (AI) revolution and one of the first industries to be impacted is marketing.” This was the opening statement at PHD UAE’s BrainScape, an annual thought-leadership conference which focussed on Artificial Intelligence. Kevin Slavin, founder of Playful… Read More

Huawei To Drive Digital Transformation In Middle East

Huawei To Drive Digital Transformation In Middle East

10 years ago by Kiran KidwaiDigital

Looking to the future of the region’s connected digital economy, senior executives for across the technology industry came together at the 15th anniversary of Huawei Middle East. The day’s honored guest was H.H. Sheikh Hasher bin Maktoum Al Maktoum, Director General of Dubai’s Department of… Read More

Digital Marvels Leave Vistors Spellbound At GITEX 2015

Digital Marvels Leave Vistors Spellbound At GITEX 2015

10 years ago by Sana MahmudDigital

Dubai’s much awaited tech-fest went underway in the the city at World Trade Centre and is nothing less than what everyone had expected. With several tech companies showcasing their latest products and technology at the fest, GITEX gave the visitors all – from flying drones,… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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