Twitter has appointed Kinda Ibrahim as Director of Media Partnerships for the Middle East and North Africa. Based in Twitter’s recently opened Dubai office, Ms Ibrahim’s team will work to accelerate Twitter’s push for content partnerships across the news, politics, sports, TV and entertainment verticals. Her… Read More
Launched from Tecom’s innovation hub inc5, FittPass.com FittPass.com is an online platform that introduces “pay to play” flexibility to fitness. The site was created by FittPass Co-founder and Chief Commercial Officer Heba El Daleel and Co-founder and CEO, Faisel Bashir. FittPass.com allows users access to… Read More
Community Jameel International, the corporate social responsibility arm of Abdul Latif Jameel Group in partnership with Zain Group, a mobile telecom company ]across the Middle East and Africa launched a TVC inviting applicants to come forward and register their interest and ideas in taking part in… Read More
Google, in conjunction with the IPG Media Lab, a division of IPG Mediabrands, released the results of the industry’s first global comprehensive branded content effectiveness study. The study found that the while consumers have a savvy POV on branded content – they realize it is… Read More
This week on Twitter, it was all about love. Love for their nation, love for their superstar and love for favourite tweets. The tech savvy people of the Arab world take to social media to express their thoughts. The week saw Twitteratis expressing their love… Read More
In the battle between stars and hearts, hearts seem to have won, atleast in the case of Twitter which recently replaced its yellow star icon to a red heart. Twitter replaced the ‘favourite’ option to ‘likes’ with the new heart. ‘We are changing our star icon… Read More
With the announcement of Dubai observing 2015 as the Year of Innovation, the city aims to position itself as a leader in the space. It set yet another example with the launch of a tech hub powered by Google called the AstroLabs Dubai. The tech hub… Read More
When Phil Wride came to visit his father who works with Etihad, little did he know that the tech explosion and digital opportunities in the Middle East wouldn’t let him go back to UK. Like many eager entrepreneurs, Mr Wride sought to capitalize on his ideas and… Read More
People around the world connect to Facebook on different connection speeds and device types. At present, as more video consumption moves online and to mobile, people around the world want to engage with more video content on mobile, including advertising or commercial content. A recent report… Read More
During the month of Ramadan, one of the countries in the Middle East region that dominated travel interests was Saudi Arabia, according to Q3 Global Travel Insights report released by Sojern, a performance marketing platform for travel brands. Similar to last year, the Hajj pilgrimage… Read More
