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Digital

Snap And Qatar Tourism Showcase The Wonders Of Qatar Through Immersive AR Experiences At The Doha Corniche

3 years ago by Zeba MahmudDigital

Snap Inc. has launched a series of immersive augmented reality (AR) experiences in collaboration with Qatar Tourism, inviting tourists from around the world to experience the wonders of Qatar. Starting November 20 and set to run until December 18, those visiting Qatar can head to… Read More

AWS Launches Accelerator 3.0 To Help Startups Scale Up The Development Of Clean Energy Technologies

3 years ago by Zeba MahmudDigital

Amazon Web Services (AWS), an Amazon.com company (NASDAQ: AMZN), has announced the launch and call for applications for the Clean Energy Accelerator 3.0, a high-pace, non-equity dilutive accelerator designed to facilitate partnerships with mature startups developing breakthrough clean energy technologies. The announcement was made by… Read More

YouTube Teams Up With beIN SPORTS For The FIFA World Cup Qatar 2022™

3 years ago by Zeba MahmudDigital

YouTube announced its partnership with beIN SPORTS, the official broadcaster of the FIFA World Cup Qatar 2022™ in the Middle East and North Africa, to help football fans stay up-to-date with the upcoming matches, running until 18 December. Through this partnership, beIN SPORTS will share… Read More

Saudi Travel Platform Almatar Partners With Snap To Reward Fans At FIFA World Cup

3 years ago by Sana MahmudAdvertising

almatar, a Saudi-based online travel agency, has partnered with Snap to engage with and reward football fans during the FIFA World Cup 2022. almatar will leverage Snap’s AR technology to engage with fans through a number of AR lenses. Aiming to support the Kingdom of… Read More

CNN Business Arabic Showcases Its Platform At Global Media Congress 2022

3 years ago by Zeba MahmudAdvertising

CNN Business Arabic, set to be the most comprehensive source of business, finance and economic news in Arabic in the world, displayed its specialized business news platform at the Global Media Congress in Abu Dhabi, held between 15-17 November 2022. Set to launch by the… Read More

Dentsu MENA Partners With Sacred Groves To Turn e-waste Into Flourishing Forests

3 years ago by Sana MahmudAdvertising

Last year dentsu international became one of the first companies in the world to have its Net Zero target validated by the globally recognised Sciences Based Targets initiative against the Net-Zero Standard, as they transition to a low carbon future and seek to reduce the… Read More

PepsiCo & The Arab Youth Centre Announce #HackforChange’ Hackathon

PepsiCo & The Arab Youth Centre Announce #HackforChange’ Hackathon

3 years ago by Zeba MahmudAdvertising

At COP27, PepsiCo signed a strategic partnership with the Arab Youth Centre with the aim to develop regional initiatives that empower the youth and nurture future changemakers. As a first initiative, PepsiCo and the Arab Youth Center announced the launch of the ‘Arab Youth Hackathon… Read More

MENA Augmented Reality Developers Invite Snapchatters To Celebrate The Football Season

MENA Augmented Reality Developers Invite Snapchatters To Celebrate The Football Season

3 years ago by Sana MahmudAdvertising

Four regional Augmented Reality (AR) developers – Mohamad El Asmar from Oman, Maha Aldosary and friends Ibrahim Boona and Fahad Mutlaq from Saudi Arabia have been selected by Snap Inc. and commissioned to create AR lenses for football fans, promising a highly engaging and immersive… Read More

Wunderman Amman Named Best Marketing Agency Of The Year At Peacock Social Media Awards

Wunderman Amman Named Best Marketing Agency Of The Year At Peacock Social Media Awards

3 years ago by Zeba MahmudDigital

Wunderman Amman a leading marketing and digital agency, and part of integrated communications group MENACOM Jordan was recently named Best Marketing Agency of the Year at the Peacock Social Media Awards. The award was bestowed upon the agency during an exquisite ceremony held during the… Read More

LG Ad Solutions Expands CTV Advertising Footprint In MENA Through Exclusive Partnership With ArabyAds

LG Ad Solutions Expands CTV Advertising Footprint In MENA Through Exclusive Partnership With ArabyAds

3 years ago by Sana MahmudAdvertising

  LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced an exclusive partnership with ArabyAds, a leading ad tech company, in the UAE, Saudi Arabia, and Egypt. This partnership represents the company’s expansion of its CTV advertising offering into… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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