TBWA\Raad selects Under Armour to lead the creative advertising for its Middle East brand campaign. “We are looking to disrupt the Middle East market and take sports industry communication to a whole new level in the region. With this in mind, we decided to partner… Read More
The One Club for Creativity declared the first group of global brand marketers who will serve on the jury for The One Show’s 2021 CMO Pencil award. The CMO Pencil jury says to first review the 30 highest scoring entries in The One Show 2021… Read More
Infosys and Interbrand reveal the potential risk in brand value of a data breach to the world’s 100 most valuable brands amounting to as much as $223b, according to a joint cyber security and brand value impact report. The report called ‘Invisible Tech. Real Impact,’… Read More
Digital Media Services (DMS) stated that their media partner Dailymotion have rolled out a new video solution that enables publishers to use Dailymotion as a video player on their websites for free. The innovation arrives as the digital media environment and media consumption continue to… Read More
Twitter will now apply labels to Tweets that may contain misleading information about COVID-19 vaccines, in its efforts to remove harmful and misleading information from the platform. Labels will appear in the account’s display language and may link to either the curated content tab and… Read More
TK Elevator (TKE) launches its new global brand, TKE as result of the change in ownership that took place mid of last year. “The new TKE brand allows the independent company to further expand. It’s a great opportunity to strengthen our market positioning and technology… Read More
The campaign theme for International Women’s Day 2021 was ‘Choose To Challenge’. A challenged world is an alert world. And from challenge comes change. And with this in mind, Snapchat has surveyed users in the United States, France, Germany and the UAE to find out… Read More
ABB reveals potential for significant energy efficiency improvements in industry and infrastructure enabled by the latest and most high efficiency motors and variable speed drives. ABB calls on governments and industry to accelerate adoption of the technology to help combat climate change. According to the… Read More
The Pearl Initiative in collaboration with NAMA Women Advancement Establishment to host a webinar on March 10, 2021 to discuss the role of women in the corporate world and examine how organizations can create female leaders of the future by supporting upward mobility through inclusivity.… Read More
TBWA\RAAD appoints Joe Lahham as its Managing Director who will be leading the Dubai operations of the agency, effective immediately. He 16 years’ experience working on multidisciplinary assignments in the MENA region and Europe. During the course of his career, he has accumulated knowledge in… Read More
