Isobar has been selected by Papa John’s Pizza (PJP) as its creative agency of record. To support Papa John’s, dentsu has leveraged best-in-class talent from across its top agency brands, including Isobar, Merkle and Carat. The pitch consolidates all of Papa John’s media, including digital,… Read More
Snapchat in collaboration with Dior launched an exclusive augmented reality (AR) lens for the biggest sneaker fans. Snapchatters in the United Arab Emirates will be able to try on six new pairs of the B27, Dior’s newest sneaker, through the power of AR. Dior says… Read More
Tiktok for Business was created with young aspiring entrepreneurs in mind, knowing that they need an independent easy to use platform to create and manage their campaigns so they can quickly benefit from the wide reach of TikTok users in the region to grow their… Read More
Mediabrands MENAT stated the appointment of Bassem Massoud as CEO for Initiative across the Middle East, North Africa and Turkey. Mr Massoud is currently the CEO of media agency Magna Global and will continue in this role, in addition to his new role as CEO… Read More
When we think of ‘influencers’ we mostly think of Instagram, YouTubers and the newly minted TikTok creators that are taking over the social networks. And while these consumer oriented channels have been generating engagement for some time, business focused influencers have largely flown beneath the… Read More
The Big Farm Brothers organization was launched in Dubai to enable consumers to buy non-perishable goods directly from farmers allowing them access to the best products at the best prices. All this, in light of the changes that the local and global markets are witnessing… Read More
DHL Express Saudi Arabia named Nada Al Tamimi as the first Saudi female as Senior Human Resources Director at the company. The selection comes in line with efforts to empower Saudi women and reinforce their participation in the growing labor market. Ms Al Tamimi holds… Read More
Saudi Arabia’s National Center for Artificial Intelligence (NCAI) agreed a Memorandum of Understanding (MoU) with Huawei to enable strategic cooperation on the Kingdom’s National AI Capability Development Program. Under the MoU, Huawei will support the NCAI to train Saudi AI engineers and students, and to… Read More
Saudi Data and AI Authority (SDAIA) and Alibaba Cloud have stated a partnership on driving KSA Smart Cities Innovation through Artificial Intelligence (AI) and empowering Saudi cities with intelligence driven smart city solutions. The partnership aims on Driving KSA Smart Cities Innovation through AI by… Read More
The Ministry of Investment of Saudi Arabia and the Saudi Secretariat as part of the international Conference program declares a four day digital event series to explore how businesses, governments and citizens can drive opportunities for inclusive growth through regulation, new technologies and long term… Read More
