Like many industries, the fast-moving consumer goods vertical (CPG) experienced rapid pressure in a dynamic environment due to the Coronavirus pandemic. As consumer behavior shifted online, the need to focus on digital transformation became essential for businesses to adapt. How can CPG brands keep up… Read More
The COVID-19 lockdown in the ME has sparked an Arabic gaming boom with Twitch streams in the language more than doubling during March and April. The video site lets users to broadcast their gameplay live to fans around the world has said to record a… Read More
Prism Digital won the digital mandate for Museum of Illusions, Dubai which is one of the most popular tourist attractions in Al Seef by Meraas. This business was won after a Pan Arab Multi-agency pitch conducted earlier this year. “We have selected Prism after a… Read More
Samsung Electronics stated its partnership agreement with Cyrine Abdelnour, an Arab actor. Ms Abdelnour is set to be the new advertising face of Samsung brand in the Levant region, specifically to promote its new foldable smartphone, the Galaxy Z Flip, which has a bold and… Read More
TikTok introduced its global brand and platform for marketing solutions for brands ‘TikTok For Business’. TikTok For Business provides marketers the tools to be discovered and connect with the broader communities around them. TikTok For Business solutions are designed to give brands and marketers the… Read More
Countries in the Middle East have started easing Coronavirus restrictions, a decision that appears to be motivated by the desire to restart some economic activity amid the global health crisis. Latest YouGov data in partnership with the Institute of Global Health Innovation (IGHI) at Imperial… Read More
Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism) teamed up with Snapchat in May to remind travelers that sunny days are ahead in Dubai, which will return as a popular go-to destination for international visitors once COVID-19 travel restrictions are eased. As part of… Read More
Dubai Police, Dubai Economy (DED) Visa released findings of a survey on the impact of COVID-19 pandemic on payment behavior of consumers in the UAE. The survey looks at consumers’ general views, preferences and concerns related to digital payments and offers key insights for merchants.… Read More
Majid Al Futtaim is pleased to reopen VOX Cinemas at Al Hamra Mall in Ras Al Khaimah on Tuesday, June 23, 2020 following a directive from the Ras Al Khaimah Department of Economic Development and VOX Cinemas and Magic Planet at City Centre Sharjah will… Read More
On World Refugee Day, Google renewed its commitment to work together with nonprofits and find more long term solutions. Google is supporting the UN Refugee Agency (UNHCR) with $550,000 Google.org and YouTube grants to provide refugees with necessary materials to endure the pandemic, digital skills… Read More
