HalaHi, the region’s digital platform that allows fans to request personalized video-shoutouts from their favorite celebrities, has appointed Spread Communications to handle its PR activities. Set to create joyful ‘memories’ by connecting a fan with their favorite celebrity, HalaHi guarantees a finely tailored experience. Fans… Read More
Summer season in the UAE usually sees more people spending time indoors due to the intense heat. Following Ramadan the shopping malls across the emirates are normally thronged with people looking for deals in the Summer Sales that take place across the country. This year,… Read More
Consumers’ attention across the globe has turned from outward spaces to the internal spaces of the home, as we all start operating daily lives within four walls and within the confines of technology – such as our work, communication with others, etc. But what we… Read More
Data gathered by Learnbonds.com shows that Chinese internet company Alibaba registered 9.3% lower profits compared to United States’ Amazon. The data further shows that there is a significant gap in revenues between the two companies by at least four times for the financial year ending… Read More
While the COVID-19 crisis has hit hard on the world economy, bringing sleepless nights for businesses and companies in general, the most suffering are the small businesses. Bringing some relief to them, Facebook has launched ‘Facebook Shops’ that makes it easy for businesses to set… Read More
As the UAE and KSA governments ease lockdown restrictions in many cities, the latest data from YouGov’s ongoing global COVID monitor show more than half of UAE and KSA residents (54% and 58%, respectively) think the current COVID-19 situation in their respective countries is getting… Read More
The COVID-19 pandemic forced some dine-in restaurants to close it’s doors temporarily while others have completely shut operations. With empty dining rooms, restaurants are depending on pickup and delivery orders more than ever. Even though, at an overall sector level, people are less likely to… Read More
Subscription Video on Demand Service, STARZPLAY, has partnered with Zain mobile communications and data services in the Middle East and North Africa (MENA), to offer easier payment options for existing and would-be subscribers. STARZPLAY will accelerate customer acquisition through Direct Carrier Billing (DCB) integration, signing… Read More
Instagram has teamed up with TBWA\Raad for its new campaign, #Stopfoodwaste, that aims to address the problem of food wastage during Ramadan. Using the brand’s latest augmented reality (AR) technology, TBWA\RAAD created a filter that allows people to create Ramadan meals with minimal leftovers. Hosted… Read More
Ramadan was always a busy period for social media platforms as consumers take to it for entertainment and information. In COVID-19, the trend perhaps has gone a notch up. Some user behavior on Twitter shows that consumers are still engaging on TV series, resulting in… Read More
