Jollychic, a multi-category ecommerce platform in the Middle East, is a strategic partner of the first Chinese Film Week in Dubai. Jollychic manifests its business philosophy through its understanding of film arts. “We are absolutely delighted to be part of the first Chinese Film Week… Read More
An effective social media strategy will drive business success. Warc has attempted to list out some trends that reiterate this point in its ‘Effective Social Strategy Report 2018’. “Social is now firmly established in the media mix, though its ability to connect with communities in… Read More
Snap has extended its Marketing Mix Modeling (MMM) Partner Program to the Middle East & North Africa (MENA), to enhance the suite of tools it provides marketers in order to measure the return on their investment. Brands in MENA will be able to measure the… Read More
Following the addition to its performance marketing suite in June, Snap has now introduced the next phase of ecommerce advertising on the platform. This includes four advancements available globally to advertisers. Snap explains the move comes as its direct response ads are now driving results… Read More
With customer experience and stronger partnerships key to its offer, Etisalat has launched ‘eLife Unlimited’, an all-new line up of home service offerings delivering enhanced TV content at double internet speeds, introducing ‘Commitment Free’ option for consumers. “Today’s launch of the new home service offering… Read More
Saudi Telecom Company (STC) has embarked on a region-first campaign with Twitter to celebrate Saudi National Day. With the objective to drive awareness and engagement during #SaudiNationalDay2018, STC (@STC_KSA) is showing the love of the Saudi people for their country by inviting them to heart… Read More
Arab News has launched a digital service to track and explain the reforms underway in Saudi Arabia. Set up on the eve of Saudi National Day, the ‘Road to 2030’ section will include news, analysis and opinion around the reforms and transformation underway in the… Read More
In the age of digital disruption, every company needs to think differently about their business – both to grow beyond their core markets, and to head off competition from new entrants. But often the exact skills that helped companies succeed in the past prevent them… Read More
Adara, the data solution for travel brands, has hired former Amnet Global COO and Mediacom Global Client Consulting Partner, Curtis Nishijima to the newly created role of Managing Director, EMEA. Mr Nishijima will be responsible for setting the vision, market development and operational requirements across… Read More
There is no denying that online shopping has been on the rise in the Middle East & North Africa (MENA) region. However, given audience composition and online behaviors in the region, it is clear the industry must do more to be able to grow online… Read More
