HSBC Middle East chose the perfect ingredients to celebrate its 70th anniversary in the UAE with its customers. Through the video ‘It’s Not A Piece of Cake’, the bank along with its advertising agency Mindshare Dubai, brings out how its no mean feat to achieve… Read More
Despite the current economic climate, majority of business organizations say that their marketing budgets have increased. Nearly 43.8 percent of the 57.1 percent respondents who said the company had a marketing budget, indicated the budget had increased, while a further 31.3 percent indicated the marketing… Read More
Gulf International Bank (GIB) donned a new corporate identity coinciding with the bank’s 40th anniversary celebrations. The new brand identity reflects the core of the bank’s new strategy and its board’s vision for the bank to be the preferred financial services partner in delivering innovative… Read More
Four football fans from across Ooredoo’s footprint had the chance to meet sporting hero and Ooredoo brand ambassador Leo Messi in Barcelona recently, as Ooredoo’s successful ‘Stand For Good’ competition concluded. The young sports fans received the opportunity after winning Ooredoo’s online strategy game, which… Read More
Eating a mushroom omelette. That’s where I was when Trump won. I was in a Dubai hotel, munching on eggs and glaring at a screen unveiling the news. Was I surprised? Sure, a bit. While I was more confident that Britain was indeed going to… Read More
du has embarked on a campaign, #PostWisely, that inspires the online community in the UAE to think before they post. A study conducted by du, in light of the campaign, found that of the 75 percent of respondents who have been befriended or followed on… Read More
Majority of UAE consumers are now in less committed relationships with their favorite retailers than ever before, with only five percent feeling devoted towards their preferred retail brands, according to the global loyalty marketing agency, ICLP’s recent study. Devotion, which is a factor of how… Read More
The BPG Group has restructured its business to strengthen its offer to marketers and to ensure that it becomes a nimbler, sharper focused and contemporary agency. The changes mean the creation of a new group-wide strategy and business development team; appointing new leadership in the… Read More
When Donald Trump won the race to White House in one of the most stunning elections in US political history, the immediate reactions evoked various negative sentiments. After all, Mr Trump had upped his chances in the race in the early months with the most controversial… Read More
Dramatic upset, stunning victory, sheer disaster –– the appointment of Donald Trump as the 45th President of the United States has attracted extreme reactions from people all across the globe. And the best and brightest of the global and regional advertising and marketing industry are… Read More
