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Edelman Digital Bolsters Regional Leadership

Edelman Digital Bolsters Regional Leadership

9 years ago by Kiran KidwaiDigital

  Edelman has named Martin Shaw as Performance EVP and Stuart Edwards as COO for Edelman Digital Asia Pacific, Middle East and Africa (APACMEA), both newly created roles effective immediately. Mr Shaw joins from Maxus, where he was head of Digital for APAC, and will take… Read More

25% Cinemagoers Find New Brands From Cinema Ads: GWI

25% Cinemagoers Find New Brands From Cinema Ads: GWI

9 years ago by Kiran KidwaiMarketing

It’s well over half of online adults who are visiting the cinema at least once a month and, as per data from Global Web Index (GWI), the ads that these cinemagoers see at the cinema are a significant brand discovery route. Nearly 23 percent from… Read More

Etisalat Signs On YouGotaGift For Rewards Programme

Etisalat Signs On YouGotaGift For Rewards Programme

9 years ago by Asma WangdeMarketing

Etisalat is using e-gifting technology for rewarding both staff and customers. The communications giant has signed a deal with Dubai-based YouGotaGift.com to run the Etisalat Rewards programme. It allows individuals and companies to quickly and efficiently redeem vouchers and then gift them how they wish.… Read More

Run Up To GITEX: UAE Ministry of Finance To Unveil e-Dirham Products

Run Up To GITEX: UAE Ministry of Finance To Unveil e-Dirham Products

9 years ago by Zeba MahmudAM Tech

The UAE Ministry of Finance (MoF), in partnership with National Bank of Abu Dhabi (NBAD), is all set to launch innovative e-Dirham products and services during GITEX Technology Week scheduled from October 16 to 20, 2016 at the Dubai World Trade Centre. The launch of… Read More

Nestlé Skin Health Goes On-Ground For Skin Awareness Campaign

9 years ago by Zeba MahmudMarketing

Galderma, the medical solutions company of Nestlé Skin Health, expanded its awareness campaign on the importance of skincare protection by engaging Al Ain-based education professionals at the Garden City’s Teachers Come Back Season Festival 2016. Held at the Rotana Al Ain Aquarius Pool Arena, the… Read More

UAE Economic Outlook Expected To Improve: Survey

UAE Economic Outlook Expected To Improve: Survey

9 years ago by Kiran KidwaiMarketing

Even as the likes of Nielsen have predicted a better consumer mood in the Middle East & North Africa (MENA) region, led by the likes of markets such as UAE, Saudi Arabia and even Egypt among others, a recent survey, ‘Middle East Consumer Confidence Index’,… Read More

Key Trends Impacting Consumer Behavior & Marketing In Africa

Key Trends Impacting Consumer Behavior & Marketing In Africa

9 years ago by Sean Pillot de CheneceyMarketing

The latest international congress run by the African Lotteries Association has just concluded. Speakers and delegates from throughout Africa were joined by those from the US, India and across Europe at an event in Casablanca where ‘The Challenge of Transformation’ was the core theme. I… Read More

IoT Fuels Digital Revolution & The Middle East Future

IoT Fuels Digital Revolution & The Middle East Future

9 years ago by Zeba MahmudAM Tech

Building operators are under increased pressure to make their facilities safer, more comfortable and more efficient, while reducing operating costs, according to Honeywell, a global player in building automation software and smart building technologies. In order to achieve this, building operators in the Middle East… Read More

UN Women Liaison Office Set To Enhance UAE’s position On Gender Parity

UN Women Liaison Office Set To Enhance UAE’s position On Gender Parity

9 years ago by Sana MahmudMarketing

The opening of the UN Women Liaison Office for Gulf Cooperation Council (GCC) in Abu Dhabi on October 17 is set to enhance the UAE’s position on gender parity by helping to further promote women’s empowerment and rights, according to Reach, the first non-profit organization… Read More

Run Up To GITEX: The British Tech Innovation

Run Up To GITEX: The British Tech Innovation

9 years ago by AM News DeskMarketing

Technology case studies from UK high street brands have become international success stories, combining bricks-and-mortar stores with online and mobile shopping to reach millions of new customers, especially across fast-growth retail hubs such as Dubai. A master of fulfilling over 200,000 weekly online grocery orders,… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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