Four regional Augmented Reality (AR) developers – Mohamad El Asmar from Oman, Maha Aldosary and friends Ibrahim Boona and Fahad Mutlaq from Saudi Arabia have been selected by Snap Inc. and commissioned to create AR lenses for football fans, promising a highly engaging and immersive… Read More
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced an exclusive partnership with ArabyAds, a leading ad tech company, in the UAE, Saudi Arabia, and Egypt. This partnership represents the company’s expansion of its CTV advertising offering into… Read More
Walee FZ LLC Ltd. , the builder of an award-winning creator economy platform (Walee), welcomes Rizk Haddad as Head of Monetization, Middle East and North Africa and Turkey (MENAT), based in Dubai, UAE. With more than 15 years of experience in strategy, marketing and building… Read More
The Cannes Lions have announced the launch of Entertainment Lions for Gaming. The new lion will be judged and awarded for the first time in June 2023, with Francine Li, Global Head of Marketing, Riot Games, serving as the inaugural Jury President. Simon Cook, Lions… Read More
A Huawei executive said on Thursday that information and communications technologies, or ICT, will enable the digitalization of industry, spark innovation and make other industries green. The remarks were made at a session organized by the Global Innovation Hub (UGIH) of the United Nations Framework… Read More
du, from Emirates Integrated Telecommunications Company (EITC) has announced the latest members to join the du Youth Council. The 2022 session embodies the fifth cycle of appointments, all of whom will aim to support the National Agenda’s youth empowerment and development objectives. Noora Nasser has… Read More
RECAPP has marked its second anniversary with the launch of the first B2B digital recycling platform in the UAE. GoRECAPP.com will enable UAE businesses to deploy recycling boxes on their premises, providing adapted digital solutions for retail stores, offices, schools, sport facilities, hotels, restaurants and… Read More
World leader in digital payments honors influencers and consumers who have learnt about cybersecurity the hard way – after getting scammed. It’s FIFA World CupTM season, and Visa, world leader in digital payments, has released a new addition to the Visa Stay Secure campaign.… Read More
3M opened its new regional headquarters in Dubai Internet City, part of the TECOM Group PJSC, and the largest technology hub in the MENA region, demonstrating its continued commitment to the UAE while supporting Dubai’s vision to promote the Emirate as a hub for global… Read More
INFINITI marks the Middle East launch of the QX60 through an uncommon and captivating contemporary campaign with family at its heart. As a human-centric brand, the creative approach was inspired by a human insight… “If you’re a parent with young children, how familiar are you… Read More
