Shutting stores can never be an easy option for any business. After all, nothing matters more than sales and one can never predict how a consumer will take a move like this when it essentially is about challenging a habit. However, there are the few… Read More
Oyo Hotels & Homes and the Public Investment Fund (PIF) have signed a memorandum of understanding (MoU) to reiterate Oyo’s commitment to KSA and the business potential it sees in the market. The MoU was signed at the Saudi-Indian Forum, organized by the Saudi Arabian… Read More
Landmark Group continues to take advantage of Middle East’s growing ecommerce market with the fifth edition of ‘Shopathon’, its online sale of Centrepoint brands including Babyshop, Splash, Shoe Mart and Lifestyle. The sales will take place from February 22-26, 2019 through Landmark’s own ecommerce platforms,… Read More
Danish toy manufacturer, Lego Group, has official opened its new Business Unit headquarters for the Middle East and Africa. With this step, the group is reinforcing its commitment to bring its Lego system-in-play to as many children in as many countries as possible. The potential… Read More
Emirates Integrated Telecommunications Company (EITC) has appointed Peter Larnholt as Chief Information Officer (CIO) of the company. Mr Larnholt, who will join on April 1, brings a strong international portfolio of experience in the realms of change management, business development and digital solutions. Well-versed in… Read More
A very majority (91%) of marketers think they are doing a good job of portraying women as positive role models in adverts. However, a significant percentage (45%) of audiences think women are still being portrayed inappropriately according to Kantar’s newest analysis of advertising creativity and… Read More
Financial independence is among the key reasons driving women to enter the workforce in the UAE. This was reiterated in the Bayt.com and YouGov survey ‘Working Women in MENA’. As per the survey, around 48 percent female respondents said they seek employment to support or… Read More
We’re only a week out from the biggest ever communications conference in the Gulf region. We want to ensure you make the most of your time at EMENAComm, the IABC-organized event happening next week, on February 11-12, 2019 in Bahrain. Here are some tips to… Read More
Looking back at 2018, we can all agree that it was a particularly eventful year on many fronts including challenging political and economic environments and regular breaking news that in many cases shook people’s faith in humanity, our society, our gender and our politics and… Read More
As the countdown to 2019 nearly comes to a close, Arabian Marketer takes a final look at some of the comments and remarks made in the year gone. Some of these advices will continue to hold true, and some of these learnings will be of… Read More
