It’s well over half of online adults who are visiting the cinema at least once a month and, as per data from Global Web Index (GWI), the ads that these cinemagoers see at the cinema are a significant brand discovery route. Nearly 23 percent from… Read More
Sky News Arabia has appointed Nour Eldeen Al-Hammoury, a leading independent market strategist and analyst. Mr Al Hammoury joins the broadcaster as a Business Analyst and Presenter, providing daily segments and offering in-depth analysis of the latest regional and global economic developments. “Daily economic bulletins… Read More
The opening of the UN Women Liaison Office for Gulf Cooperation Council (GCC) in Abu Dhabi on October 17 is set to enhance the UAE’s position on gender parity by helping to further promote women’s empowerment and rights, according to Reach, the first non-profit organization… Read More
Icflix has partnered with SLA Digital to bring Direct Operator Billing to more customers in the Middle East. This will allow both prepaid and post-paid users the ability to subscribe and access Icflix’ library of content for a monthly, weekly or daily fee depending… Read More
Throughout September, Pan Arab channel Quest Arabiya will air some of the best stories about the Kingdom of Saudi Arabia, including its original production of short films: HAKAWI: Ambitious Saudi. The series directed by Emirati filmmaker, Nayla Al Khaja, will shine a spotlight on regional… Read More
Kantar has unveiled a new corporate identity, for the parent brand and its 12 family of operating brands, designed to create a much more unified look and feel across the whole business. The new identity, developed in close collaboration with WPP branding specialists The Partners,… Read More
Image Nation Abu Dhabi is soon going to begin production on three new feature films in the final quarter of 2016. All three films will be shot on location in the UAE and Oman, with filming commencing on the first project On Borrowed Time in… Read More
Mall of Qatar (MOQ) and ELAN Media, the media arm of ELAN Group, have entered a multiyear strategic partnership that makes ELAN Media MOQ’s exclusive media representative for. Under the new partnership agreement, ELAN Media will manage and drive the full range of MOQ’s media… Read More
As GDP growth is expected to climb in the year ahead, an increase of around 4.7 percent is expected in salary earnings in 2017. A GCC-wide survey of 600 multinational companies and locally-owned conglomerates has forecast this, also noting that in 2016, the region saw… Read More
Discovery Communications has formed a partnership with BHS Media to empower BHS Media to use Discovery’s content and branding to create and launch a brand new free-to-air lifestyle channel for Farsi-speaking markets across the Middle East and North Africa (MENA). BHS Media will launch Home… Read More
