Legitimate pay TV operators in the Middle East and North Africa (MENA) region are increasingly relying on exclusive content rights to gain subscribers. This is especially true for satellite TV platforms such as beIN and OSN. Despite various hurdles, the number of pay TV homes… Read More
CNN International has promoted Rani Raad from Executive Vice President and Chief Commercial Officer to the newly created role of President, CNN International Commercial. He will report to Gerhard Zeiler, President, Turner International. While in the new role, Mr Raad will continue to be responsible for… Read More
Coke Studio is all set to come back to MBC4 – this season with the aim to celebrate heritage and tradition through music on the streets of the Arab world. The ‘Coke Studio Bel 3arabi’ season four will be launching on January 15, 2016 with… Read More
Adding more to its bouquet of content, OSN has signed an, exclusive, long term deal with NBC Universal International (NBCUI), a subsidiary of Comcast Corporation. The deal will give OSN first and exclusive access to content from NBCUI. The deal secures pay window and over-the-top… Read More
BBC has changed its play for the Middle East and North Africa (MENA) region this year, Effective February 1, 2016 OSN subscribers will get to see a new channel from BBC called ‘BBC First’, as the UK based broadcaster brings down the curtain on BBC Entertainment. The channel is… Read More
UAE based publisher, The National, has brought back #CycleToWorkUAE campaign. The initiative, originally launched in January 2015, aims to increase the activity levels for UAE office goers and in turn reduce the frequencies of obesity, diabetes and heart diseases in the country. In the second… Read More
The launch of Netflix in the Middle East and North Africa (MENA) region promises to be an interesting development not only for Netflix but also for MENA onliners and the industry. While Netflix is living up to its claim of truly becoming global by entering… Read More
The Out of Home (OOH) advertising industry has grown several folds in the last few years in the Middle East and North Africa (MENA) region. In the United Arab Emirates alone, it became a billion dollar industry with several factors impacting its growth including Dubai… Read More
Held under the Patronage of the UAE’s Minister of Culture, Youth, and Social Development HE Sheikh Nahayan bin Mubarak Al Nahayan, 20 inspirational women were celebrated at the Arab Woman Awards UAE 2015. The Arab Woman Awards were established by ITP in 2009 to recognize… Read More
The sports entertainment genre on television is a relatively young one in the Middle East. It was only about 18 years ago that the satellite-broadcasting boom gave way to 24-hour Arab sports channels. The channels programming covered international sports along with regional ones such as… Read More
