For the longest time, global visionaries have stressed that if content is king, distribution is god. The digital media landscape in many ways was expected to have leveled the playing field, putting control back in the hands of the creative professionals instead of players with… Read More
OSN is gearing up to add five new channels to its bouquet beginning February 1, 2016. The new channels highlights OSN’s strategy for 2016, which is to consolidate its market presence by offering subscribers premium content that is available in HD and to strengthen its… Read More
Legitimate pay TV operators in the Middle East and North Africa (MENA) region are increasingly relying on exclusive content rights to gain subscribers. This is especially true for satellite TV platforms such as beIN and OSN. Despite various hurdles, the number of pay TV homes… Read More
CNN International has promoted Rani Raad from Executive Vice President and Chief Commercial Officer to the newly created role of President, CNN International Commercial. He will report to Gerhard Zeiler, President, Turner International. While in the new role, Mr Raad will continue to be responsible for… Read More
Coke Studio is all set to come back to MBC4 – this season with the aim to celebrate heritage and tradition through music on the streets of the Arab world. The ‘Coke Studio Bel 3arabi’ season four will be launching on January 15, 2016 with… Read More
Adding more to its bouquet of content, OSN has signed an, exclusive, long term deal with NBC Universal International (NBCUI), a subsidiary of Comcast Corporation. The deal will give OSN first and exclusive access to content from NBCUI. The deal secures pay window and over-the-top… Read More
BBC has changed its play for the Middle East and North Africa (MENA) region this year, Effective February 1, 2016 OSN subscribers will get to see a new channel from BBC called ‘BBC First’, as the UK based broadcaster brings down the curtain on BBC Entertainment. The channel is… Read More
UAE based publisher, The National, has brought back #CycleToWorkUAE campaign. The initiative, originally launched in January 2015, aims to increase the activity levels for UAE office goers and in turn reduce the frequencies of obesity, diabetes and heart diseases in the country. In the second… Read More
The launch of Netflix in the Middle East and North Africa (MENA) region promises to be an interesting development not only for Netflix but also for MENA onliners and the industry. While Netflix is living up to its claim of truly becoming global by entering… Read More
The Out of Home (OOH) advertising industry has grown several folds in the last few years in the Middle East and North Africa (MENA) region. In the United Arab Emirates alone, it became a billion dollar industry with several factors impacting its growth including Dubai… Read More
