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OSN Strengthens Bouquet; Adds Five New Channels

OSN Strengthens Bouquet; Adds Five New Channels

10 years ago by Asma WangdeMedia

OSN is gearing up to add five new channels to its bouquet beginning February 1, 2016. The new channels highlights OSN’s strategy for 2016, which is to consolidate its market presence by offering subscribers premium content that is available in HD and to strengthen its… Read More

MENA’s Pay TV Revenues To Cross USD 5bn By 2021

MENA’s Pay TV Revenues To Cross USD 5bn By 2021

10 years ago by AM News DeskMedia

Legitimate pay TV operators in the Middle East and North Africa (MENA) region are increasingly relying on exclusive content rights to gain subscribers. This is especially true for satellite TV platforms such as beIN and OSN. Despite various hurdles, the number of pay TV homes… Read More

Rani Raad Takes On Newly Created Role At CNN Int’l

Rani Raad Takes On Newly Created Role At CNN Int’l

10 years ago by AM News DeskMedia

CNN International has promoted Rani Raad from Executive Vice President and Chief Commercial Officer to the newly created role of President, CNN International Commercial. He will report to Gerhard Zeiler, President, Turner International. While in the new role, Mr Raad will continue to be responsible for… Read More

Coke Studio Takes Season 4 To The Arab Streets

Coke Studio Takes Season 4 To The Arab Streets

10 years ago by Asma WangdeMedia

Coke Studio is all set to come back to MBC4 – this season with the aim to celebrate heritage and tradition through music on the streets of the Arab world. The ‘Coke Studio Bel 3arabi’ season four will be launching on January 15, 2016 with… Read More

OSN, NBCU Partner; E! & Syfy Headed To MENA

OSN, NBCU Partner; E! & Syfy Headed To MENA

10 years ago by AM News DeskMedia

Adding more to its bouquet of content, OSN has signed an, exclusive, long term deal with NBC Universal International (NBCUI), a subsidiary of Comcast Corporation. The deal will give OSN first and exclusive access to content from NBCUI. The deal secures pay window and over-the-top… Read More

The Game Is Afoot For ‘BBC First’ In MENA

The Game Is Afoot For ‘BBC First’ In MENA

10 years ago by Sana MahmudMedia

BBC has changed its play for the Middle East and North Africa (MENA) region this year, Effective February 1, 2016 OSN subscribers will get to see a new channel from BBC called ‘BBC First’, as the UK based broadcaster brings down the curtain on BBC Entertainment. The channel is… Read More

The National Urges #CycleToWorkUAE

The National Urges #CycleToWorkUAE

10 years ago by Asma WangdeAdvertising

UAE based publisher, The National, has brought back #CycleToWorkUAE campaign. The initiative, originally launched in January 2015, aims to increase the activity levels for UAE office goers and in turn reduce the frequencies of obesity, diabetes and heart diseases in the country. In the second… Read More

Netflix MENA: What Lies Ahead

Netflix MENA: What Lies Ahead

10 years ago by Asma WangdeDigital

The launch of Netflix in the Middle East and North Africa (MENA) region promises to be an interesting development not only for Netflix but also for MENA onliners and the industry. While Netflix is living up to its claim of truly becoming global by entering… Read More

OOH Is Embracing Creative & Tech, Says Imad El Choueiri

OOH Is Embracing Creative & Tech, Says Imad El Choueiri

10 years ago by Sana MahmudMedia

The Out of Home (OOH) advertising industry has grown several folds in the last few years in the Middle East and North Africa (MENA) region. In the United Arab Emirates alone, it became a billion dollar industry with several factors impacting its growth including Dubai… Read More

Arab Woman Awards Celebrate 20 Inspiring Leaders

Arab Woman Awards Celebrate 20 Inspiring Leaders

10 years ago by Sana MahmudMedia

Held under the Patronage of the UAE’s Minister of Culture, Youth, and Social Development HE Sheikh Nahayan bin Mubarak Al Nahayan, 20 inspirational women were celebrated at the Arab Woman Awards UAE 2015. The Arab Woman Awards were established by ITP in 2009 to recognize… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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