In a major branding overhaul, Abu Dhabi Media (ADM) has revamped its four regional flagship channels which was done by Dubai-based multi- disciplinary integrated design house Les Folies. The agency embarked on a massive branding revamp for ADM’s Abu Dhabi Sports TV, which culminated in… Read More
Dentsu Aegis Network has expanded its service offering in Kuwait. It has partnered with View Communications in the region which will handle the media planning and buying requirements of Carat and other Dentsu Aegis Network clients. In step with strides being made in the country’s… Read More
With speakers from Twitter, Yahoo!, The Body Shop and Cambridge University Press, the second edition of the Marketing Kingdom Middle East, taking place from 18-19 October at the W Hotel in Doha, has been a frequent topic of discussion among Qatar marketers in the past… Read More
Clarion Events, organisers of Gulf Bike Week has appointed Brazen to handle the PR for its 2015 event in Dubai, 22-24 October. Brazen will handle all PR & Content Marketing for The Middle East’s premier motorcycle, music and lifestyle festival which promises to be the… Read More
Kellogg’s has partnered with Shablol, a kids’ educational and entertainment website. The focus of the new digital partnership is to launch an engaging campaign for kids within the age group of 6-14. The partnership will involve Shablol and Kellogg’s collaborating to develop new digital content and… Read More
PUMA has appointed Vizeum MENA as its media buying and planning agency for an upcoming campaign. The Dentsu Aegis Network agency will begin with the brand launching a new campaign in September, PUMA Pact – No Matter What. Vizeum MENA will manage the account from… Read More
Generation Y, otherwise known as the Millennials, are a very appealing pack of consumers to advertisers for two reasons: They are happily spending their disposable income now that they have entered full-time work and they have unprecedented influential power. Millennials are very active on their… Read More
It is still early days for the Internet of Things (IoT), in the Middle East and Africa, but reports suggest that it will be soon mainstream. According to a recent report of International Data Corporation (IDC), for retail, this is literally true. The report studied… Read More
wasl Properties & wasl Corporate has renewed its partnership with Spark Middle East, after a competitive pitch process that saw seven agencies competing. As part of the renewed contract, the Dubai based advertising agency will handle the creative advertising solutions, for both wasl Properties &… Read More
Mindshare has taken on board Ghayath Sioufi as the Chief Client Officer for KSA for its Riyadh team. In his new position, Sioufi will provide strategic directions for clients’ businesses, head the Zain and SABB accounts, drive the OTF workshops for the KSA office, and champion online… Read More
