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Djembe, Forbes To Unveil Study On Entrepreneurship In Africa

Djembe, Forbes To Unveil Study On Entrepreneurship In Africa

11 years ago by Kiran KidwaiAdvertising

Djembe Communications, a pan-African communications consultancy announced that it will unveil a report on “Entrepreneurship in Africa”, in association with Forbes Insights. The research findings garnered from over 4,000 African nationals aged 16 to 40 in Angola, Ghana, Mozambique and Nigeria respectively, will be presented… Read More

Emirates Confirms Jennifer Aniston As Brand Ambassador

Emirates Confirms Jennifer Aniston As Brand Ambassador

11 years ago by AM News DeskAdvertising

Emirates has confirmed that the Friends Fame actress Jennifer Aniston has been roped in as the new face of the Dubai-based airline. While Emirates did not disclose any details on the advertising campaigns as well as the deal worth, Boutros Boutros, the airline’s divisional SVP for… Read More

Twitter Appoints Rishi Jaitly As New VP For Middle East

Twitter Appoints Rishi Jaitly As New VP For Middle East

11 years ago by AM News DeskDigital

Twitter has invested in its Media Partnerships function across the Asia Pacific and Middle East regions to accelerate its push for content partnerships across the news, politics, sports, TV and entertainment verticals. The company has promoted Rishi Jaitly to Vice President of Media for Asia… Read More

CIM To Host Forum On Digital Impact On Consumer Behaviour

CIM To Host Forum On Digital Impact On Consumer Behaviour

11 years ago by Sana MahmudDigital

The Chartered Institute of Marketing (CIM) is going to hold its 2nd CIM networking event in Dubai. The event to take place on 25th August at Radisson Blu Hotel, will have Rajagopalan A R as its main speaker. Mr Rajagopalan is Assistant Professor in Amity… Read More

Online Commerce Takes Over Mainstream Internet Activity

Online Commerce Takes Over Mainstream Internet Activity

11 years ago by AM News DeskDigital

According to the GlobalWebIndex Q2 2015 report – GWI Commerce, online commerce has become the mainstream internet activity. The report looks at the countries and demographics that are driving online commerce; the role that PCs, laptops, mobiles and tablets are playing in online purchasing; the… Read More

IPA Launches Foundation Certificate in MENA

IPA Launches Foundation Certificate in MENA

11 years ago by Kiran KidwaiAdvertising

The Institute of Practitioners in Advertising is launching IPA Foundation Certificate, a advertising and communication industry’s qualification, across the MENA region. The launch is being supported by a press campaign from Dubai’s Impact BBDO. The IPA’s Foundation Certificate is a qualification that arms delegates with less… Read More

Emirates Airline Ranks Best Brand In UAE: YouGov BrandIndex

Emirates Airline Ranks Best Brand In UAE: YouGov BrandIndex

11 years ago by Sana MahmudMarketing

Leaving behind global giants like WhatsApp and Samsung, Dubai based airline Emirates has once again secured its position at the top, according to the YouGov BrandIndex Mid-year Rankings. The report states ‘The home-grown mega brand has maintained its aggressive sponsorship strategy this year so far,… Read More

Making Consumer Experiences Real With Virtual Reality

Making Consumer Experiences Real With Virtual Reality

11 years ago by Sana MahmudDigital

Virtual Reality (VR) is the new wave of technology which is likely to make consumer experiences more significant, more entertaining and more impactful. With brands trying to use the VR way of storytelling and affordable and accessible VR headsets, Virtual Reality is becoming an immersive… Read More

Arab Bank Wins Best Trade Finance Award

Arab Bank Wins Best Trade Finance Award

11 years ago by Kiran KidwaiMarketing

Arab Bank has won the ‘Best Trade Finance Provider in the Middle East’ award from the EMEA Finance magazine. The Bank was awarded in recognition of its achievements in various fields including growth in market share, innovation, and business strategy. “Receiving this award for the… Read More

Abu Dhabi University Invests AED 2 Mn For Broadcast Studio

Abu Dhabi University Invests AED 2 Mn For Broadcast Studio

11 years ago by Sana MahmudMedia

What could be called as a boon for aspiring students of Mass Communication, the Abu Dhabi University has invested AED 2 million to provide a state-of-the-art broadcast studio for the students. Preparations are underway and the studio is expected to be inaugurated with the start… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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