Successful marketers have reiterated time and again the virtue of a people-first approach. Two prominent names from media industry in the Middle East & North Africa region echoed this approach for content as well, pointing out that content should first meet an existing demand. Bassem… Read More
There is not only no shortage of content, but arguably no shortage of good content. As brands struggle to standout in a constantly flowing content stream, one challenge facing them, their agencies and other marketing and communication professionals is how to make content that will… Read More
As the attention economy gets tougher, content marketing may be one of the best weapons in a marketer’s arsenal but it also is one the biggest challenges they face. The marketer needs to not only be associated with or create compelling content but also… Read More
Economic growth and urbanisation are rapidly expanding the affluent middle class in the United Arab Emirates. New global research from Collinson Group reveals distinct motivations and attitudes amongst this group which go beyond traditional demographic and geographical boundaries. In the United Arab Emirates, today’s affluent… Read More
BPG Bates has launched a new campaign for its client Continental Tires. The multi-media MENA campaign titled #TREADSOFLIFE recognizes that the tires on your car tell the journey of your life. Currently the campaign has been launched in film, print and digitally in UAE, KSA,… Read More
Starcom MediaVest Group (SMG) has appointed Marcus Brown as the new Global Growth Officer, EMEA. Based in London, Mr Brown will join on 1st June and will report to Iain Jacob, President EMEA, Starcom MediaVest Group. In this newly created role, Mr Brown will be… Read More
Being proud of one’s roots is in again, and that is one reason why the language Arabic is regaining its cool factor. With the emergence of new tools of communications and new systems, there is an increasing demand by people in the MENA region for… Read More
The digital era has opened up as many opportunities as it has challenges. Experts agree that as technology gives more power to brands, one of the best tools in their arsenal is content. The question however is what content clicks for a new age that… Read More
Dr. Amina Alrustamani, Group CEO of Tecom Investments, has called upon private companies to allocate small budgets for innovation and make innovation part of their corporate strategy, adding that incentives will be given to companies to realize Dubai’s vision for innovation. She added that innovation has played… Read More
goSwiff, a mobile commerce and marketing solutions provider has expanded its reach in the Middle East and opened up an office in Dubai. The company expects to better serve their clients’ demands for its mobile payment services in the Middle East and Africa region with… Read More
