The World Federation of Advertisers (WFA) along with MiIllward Brown has released a new research into the state of marketing expertise and opportunity amongst client-side marketers across Africa. The results are based on 82 responses from marketers working for well-known local and global brands at… Read More
It didn’t take too long for brands to realize that sometimes the most ingenious ideas are scribbled on the streets and sidewalks. Perhaps this was the genesis of what is now seen as the ‘street-culture-meets-sports-and-fashion’ phenomenon. Some brands are employing the concept as a core… Read More
As marketing goes more visual, marketers are turning towards branded video content to connect and engage their consumers. But in order to do so, brands need to go beyond the product messaging, and look into culturally connecting with their target audience. This is the advice… Read More
With the aim to provide a wide range of online solutions to expand its reach across wider target audiences and assist in the delivery of effective marketing campaigns, Abu Dhabi based airline Etihad Airways has partnered with Facebook. Among the new initiatives that the airlines… Read More
Members of the World Federation of Advertisers (WFA) have unanimously voted David Wheldon, Managing Director, Brand, Reputation Citizenship and Marketing at Barclays Bank, as their new president. Earlier the post was held by Martin Riley, the former CMO of Pernod Ricard. His appointment was announced… Read More
Mindshare has created a new role for the region. The agency has appointed Ravi Rao, the outgoing Leader of Mindshare South Asia as its Chief Client Officer. Effective May 1, 2015, Mr Rao will be based in Dubai to assume the new role. Mr Rao… Read More
After winning the Media Agency of the Year at Dubai Lynx, Starcom MediaVest, Group seems to be continuing its winning streak. This time the media agency bagged the account of Saudi-based Savola Group to handle its media buying and planning. In the past, SMG has… Read More
The 7-Day Brief Competition held at Dubai Lynx in association with Google and powered by Youtube saw Shafiq Alam and Mohamad Sarhi from Jeddah winning the competition for their heart touching video on domestic abuse on women. The competition was brought in support of… Read More
With multiple sources for a consumer to browse through on mobile or laptop, one of the biggest challenges that brands face is attracting and retaining consumer attention. With just a flick of a finger, consumers can run through pages and swipe ahead and it is… Read More
In an age where brands are lost in streams of conversations, connecting with the souls and passions of their consumers makes all the difference. This does not just mean creating a brand and a corporate identity but also sharing passion and motivation with consumers. Wain… Read More
