Digital marketing is three dimensional when you consider the various elements that can work together such as text, audio, images and video. In terms of digital audio marketing however, there is now a new twist that advertisers and marketers must pay careful attention to. The… Read More
Looking back at 2018, we can all agree that it was a particularly eventful year on many fronts including challenging political and economic environments and regular breaking news that in many cases shook people’s faith in humanity, our society, our gender and our politics and… Read More
Barely a week went by in 2018 without news of a social media update, announcement and security breach. While keeping on top of them seemed an impossible task at times, each development came with a chance to update and improve social strategies. Taking these learnings… Read More
Over the last few months we’ve been lucky enough to onboard a handful of new clients –– some who are used to working with an external communications team and others who don’t have a clue about the power of our capabilities. Our helpfulness is quite… Read More
Around the world, brand foundations are being shaken. It’s apparent that many brand-consumer relationships are on rocky ground, and something fundamental needs to change. Company strategists are finally realizing that consumers are increasingly judging brands by how they actually behave, as opposed to simply believing… Read More
We live and work in a 24/7 connected world, with more people spending a growing portion of their day online. According to the 2018 Global Digital reports from Hootsuite and We are Social, an incredible 4 billion more people worldwide are using the internet –… Read More
The majority of the US workforce is expected to be freelance within the decade. That might seem unbelievable, but the shift is well underway. A new report reveals 56.7 million Americans already freelance. That’s more than one out of three in the entire labor force.… Read More
I walked the streets of London this summer for the very first time, and although there were so many things I enjoyed immensely, there was one experience that truly opened my eyes. A blind woman was using her white cane to guide herself through the… Read More
Social Media is the tool to go with when you want to deliver your message to large audience, usually, with affordable cost that doesn’t implicate huge impact on the marketer’s budget. This cost comes usually with mass reach comparatively with traditional media such as print… Read More
Many companies in the UAE are looking for digital marketers. For some, it’s a completely new area to hire in. We, folks from digital, are a bit different from more traditional roles you have been hiring before. If you want to make sure, your first… Read More
