Criteo, the performance marketing technology company, has signed a definitive agreement to acquire HookLogic. The acquisition of HookLogic and its advertising exchange for brands will strengthen Criteo’s performance marketing platform. “With HookLogic’s acquisition, Criteo is adding a complementary performance marketing solution to its portfolio, focusing… Read More
Observing Martyrs Day followed by UAE National Day celebrations, The Arabian Marketer website will not be updated till December 4…AM wishes the rulers and people of UAE a very happy 45th National Day.
At the start of the purchase journey, search engines still have a hugely important role to play. Globally, close to half of consumers say they discover new brands using these tools, making them the most common go-to point and giving them a lead over TV… Read More
Even as digital marketing has spelled more opportunities and shown growth for many marketers, there is no denying that it is among the top challenges facing CMOs today both globally and in the region. Among one of the foremost areas of focus for brands in… Read More
Eid-Al-Adha Mubarak to your family, your friends, your loved ones and you! Here is wishing you immense happiness, peace and success. The Arabian Marketer office is celebrating Eid whole-heartedly. The site will hence not be updated till September 15, 2016…
MYPINPAD, an enabler of multi-factor authentication for touchscreen devices such as smartphones and tablets, has recently channeled efforts to bring its simple, proprietary and customer friendly authentication solution to MENA and Asia Pacific. Following appointments to lead its global activity, MYPINPAD has aligned plans for… Read More
After its partnerships with various publishing houses in Doha, Abu Dhabi and Bahrain, London-based marketing specialist ‘evvnt’ has entered UAE with its new regional site in Emirate. The company has also established a number of strategic partnerships with UAE publishers including ITP Publishing, covering the… Read More
Eid Mubarak to your family, your friends, your loved ones and you! Here is wishing you immense happiness, peace and success. The Arabian Marketer office is celebrating Eid whole-heartedly. The site will hence not be updated till July 10, 2016…
It is that time of the year, when marketers from all across the globe gear up to put their best foot forward to entice the 1.57 billion Muslims. Often dubbed the super bowl of the region, Ramadan presents a once-a-year opportunity for brands to leave… Read More
VICE Media and MOBY Group have embarked on an expansive partnership that will bring VICE’s digital and mobile programming into every major media market in the Middle East and North Africa (MENA) for the first time. The partnership will also explore linear opportunities across the… Read More
