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The Pace Of Change Is Challenging Comfort Zones: Osman Sultan, du

The Pace Of Change Is Challenging Comfort Zones: Osman Sultan, du

10 years ago by Kiran KidwaiMarketing

Change is no stranger to us; we look at things and see changes every day, and we are not afraid of it. But when the pace of change picks up, comfort zones are challenged. This is the change in evolution that Osman Sultan, CEO, du… Read More

The Disruptive Take: Havas’ Yannick Bollore On Scale, Tech, Talent

The Disruptive Take: Havas’ Yannick Bollore On Scale, Tech, Talent

10 years ago by Sana MahmudAdvertising

From addressing the games-of-thrones syndrome in holding companies to bringing game changing technology in the business, Yannick Bollore, Chairman and CEO of Havas, has a clear direction in which he is steering his company. If the company’s financial results are anything to go by, the… Read More

Rainmakers Need To Be The Norm: Ash Bendelow, Brave

Rainmakers Need To Be The Norm: Ash Bendelow, Brave

10 years ago by Sana MahmudAdvertising

Creative professionals are living in fear. Or at least that is what senior creative leaders such as Ash Bendelow believe. The Managing Director of UK-based creative independent, Brave, is of the opinion that the creative culture is being stifled. People are fearful in their jobs,… Read More

Don’t Lose Consumer In Technology: Guy Abrahams, ZenithOptimedia

Don’t Lose Consumer In Technology: Guy Abrahams, ZenithOptimedia

10 years ago by Sana MahmudAdvertising

The 360-degree approach was once famously quoted as the most effective way of connecting with the consumer – making a link across all touch points. The concept may have been replaced by more popular renditions such as integrated or multimedia but at the Dubai Lynx… Read More

MediaMonks Opens Its Doors In Dubai

MediaMonks Opens Its Doors In Dubai

10 years ago by Zeba MahmudDigital

Digital production company MediaMonks has opened up a new office in Dubai. The office will serve the growing demand for high-end digital work in the Middle East as well as contribute to the further development of digital industry in the region. Following this, it has… Read More

Inside Ogilvy Labs: Being An Expert By Partnering One

Inside Ogilvy Labs: Being An Expert By Partnering One

10 years ago by Sana MahmudAdvertising

One of the biggest challenges facing the advertising and marketing industry is the renewed expectations from agencies in their role as partners to marketers. The advent of digital is questioning the once absolute experts in communication and connecting with consumers, as new players, who may… Read More

AOL’s Shingy On ‘Naive’ Native & ‘Rubbish’ Mobile Mktg Approach

AOL’s Shingy On ‘Naive’ Native & ‘Rubbish’ Mobile Mktg Approach

10 years ago by Sana MahmudAdvertising

He may have the most interesting designation as the Digital Prophet of AOL but there is no doubt David Shing knows just how to challenge any convention or norm that the advertising business, knowingly or unknowingly, follows. From questioning marketing strategies to the very mindset… Read More

Henry Tajer Elevated To IPG Mediabrands CEO; Matt Seiler Named Chairman

Henry Tajer Elevated To IPG Mediabrands CEO; Matt Seiler Named Chairman

10 years ago by Sana MahmudAdvertising

Interpublic Group has put in motion a succession plan for its media asset  – IPG Mediabrands that includes agencies such as UM, Initiative and digital assets like Reprise amongst others. Henry Tajer has been elevated to the post of CEO while Matt Seiler has been named the Chairman of… Read More

Dani Richa Takes Additional Charge of Africa, BBDO

Dani Richa Takes Additional Charge of Africa, BBDO

10 years ago by Sana MahmudAdvertising

BBDO Worldwide has announced restructuring at the regional management level following which Dani Richa, who was earlier handling the role of Chairman & CEO MENA region for BBDO will now also take additional responsibility of entire Africa for the agency. The announcement comes following the… Read More

Cannes Lions New Award Breaks Gender Stereotypes, Appoints Cindy Gallop as Jury President

Cannes Lions New Award Breaks Gender Stereotypes, Appoints Cindy Gallop as Jury President

10 years ago by Sana MahmudAdvertising

Cannes Lions announced the launch of the Glass Lion: The Lion for Change; an award with the support of LeanIn.Org which specifically recognises work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages. “We are humbled… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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