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Etisalat By e&’s GoChat Messenger Exceeds 3.5 Million Downloads

Etisalat By e&’s GoChat Messenger Exceeds 3.5 Million Downloads

3 years ago by AM News DeskMarketing

Etisalat UAE, branded as etisalat e&’s all-in-one free voice and video call app ‘GoChat Messenger’ exceeded 3.5 million global downloads due to its hassle-free experience to easily make and receive voice and video calls, chat with friends and family, transfer money to their families, pay… Read More

UAE Embassy In Washington, DC Celebrates Nation’s 51st National Day

3 years ago by Sana MahmudMarketing

This week, diplomats at the United Arab Emirates (UAE) Embassy in Washington, DC gathered with American partners and friends to celebrate the UAE’s 51st National Day. The event honored the nation’s remarkable progress since its founding in 1971. Hosted in the Robert and Arlene Kogod… Read More

Ninety One Percent MENA Football Fans Say Short-Form Videos Work Better

3 years ago by Kiran KidwaiNews Watch

For the ongoing World Cup, football fans around the world are glued to their screens and this is especially true for the MENA region. With Saudi Arabia, Morocco, and Tunisia qualifying, and this year’s tournament being held in Qatar, there is more reason than ever… Read More

TBWA\RAAD Appoints Paulo Areas As Executive Creative Director

3 years ago by AM News DeskAdvertising

TBWA\RAAD Dubai has appointed Paulo Areas to the role of Executive Creative Director, overseeing the creative duties of the agency across all brands and clients, effective immediately. Paulo joins from UK-based innovative agency ForeverBeta where he held the title of Chief Creative Officer. Prior to… Read More

Youtube Reveals End Of Years Ad Leaderboard 2022

3 years ago by AM News DeskAdvertising

YouTube released its 2022 end of year Ads and trends Leaderboards, the annual list that celebrates the top ten most-loved videos on YouTube for the period of January 11th, 2021 until October 31st 2022. The top 10 ads show how creativity is more important than… Read More

World Cup’s First-Ever Female Referees Showcase Message Of Women Empowerment

3 years ago by AM News DeskAdvertising

Expectedly, the football world talks about nothing but, well, men. Namely, the male players and coaches. This year in Qatar, three women are stepping into this male-dominated field. And with them, we’ve started a new era for women in sport. Stephanie Frappart, Yamashita Yoshimi, and… Read More

SOCIALEYEZ Wins Dubai Culture 2021 Partner Award

SOCIALEYEZ Wins Dubai Culture 2021 Partner Award

3 years ago by AM News DeskDigital

Digital agency SOCIALEYEZ has been selected as winner of its 2021 Partner Award – and Managing Director, Tarek Esper, attended Etihad Museum on 7th November 2022 to receive the award. The prestigious accolade reaffirms how the agency has excelled as Dubai Culture’s social media strategist… Read More

Ooredoo, Snapchat Tap Into 5G To Create Unique AR Moments For Football

3 years ago by Sana MahmudAdvertising

Ooredoo, Qatar’s ICT provider has joined forces with Snapchat to push the boundaries around innovation and digital transformation. In celebration of the world’s biggest football event, Ooredoo and Snapchat have launched an interactive Augmented Reality (AR) program to enhance the fans’ experience on the ground… Read More

BCG’s New Hybrid Of Consulting And Tech Build

3 years ago by AM News DeskMedia

New research published today from Boston Consulting Group (BCG) shows that while 94% of companies have big aspirations to deliver substantial and rapid impact from digital transformation, and companies plan to increase investment in digital transformation in spite of global economic headwinds, the majority of… Read More

Gerety Announce 2023 Grand Jury, UAE To Host Executive Jury Session

3 years ago by AM News DeskTop News

Philips, Heineken, PepsiCo, McDonald’s and Disney are among some of the clients joining agency leaders on next year’s Gerety awards jury. The full list of executive juries that includes 15 of UAE’s top industry leaders will be announced in January, together with the other jury… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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