Talkwalker has published the results of their latest report, The Brand Love Story 2020. The report comes at a pivotal time, as brands adapt to the new normal. Brand love is known to improve consumer loyalty & advocacy. As companies adapt to a post-COVID marketplace,… Read More
ViacomCBS Networks International (VCNI) has appointed Jaime Ondarza as Executive Vice President and General Manager of a newly created regional structure, which includes France, Iberia, Italy, the Middle East, Greece and Turkey. He will be reporting to Raffaele Annecchino, President, ViacomCBS Networks Europe, Middle East,… Read More
Dell Technologies reveals Dell EMC PowerScale, a new family of storage systems engineered with industry leading storage software and server hardware to set a new industry standard for how organizations capture and capitalize on unstructured data, such as documents, images, videos and social media content.… Read More
We’re in a transformative time for experiential marketing. Brands and agencies are moving away from old-fashioned ‘event thinking’, towards treating experience marketing as multi-channel experiences that maximize impact, and hit marketing goals. The MCH Global team follows global marketing trends year-round, publishing a book of… Read More
Technology company, Mondia, which specializes in the marketing and distribution of digital content, has partnered with Jawwal, Palestine’s mobile operator, to launch a fully branded entertainment portal called Jawak Jawwal. The new fully branded entertainment portal is expected to become the main destination of entertainment… Read More
Agencies in Israel, Turkey and UAE won 13 Pencils and 15 Merits at The One Show 2020, this year’s global awards for creative excellence in advertising and design, produced by The One Club for Creativity. Leading the way was McCann Tel Aviv with McCann Worldgroup… Read More
Crowd Analyzer have launched ‘State of Social Media 2020’ report targeting brands and industry professionals that are keen to engage with audiences on social media. The annual report covers Egypt, Saudi Arabia (KSA), the UAE and Kuwait offering insights on key social media platforms in… Read More
Fatafeat declared positive Ramadan campaign results, following a strategy adopted in response to the presence of Covid-19 during the Holy Month. With each country across the region undertaking varying levels of lockdown and movement restrictions during the Holy Month, the adapted strategy focused on amplified… Read More
Adimo has partnered with Dubai based media agency FutureTech to deliver shoppable media campaigns to clients across MENA & South Africa. “FutureTech will use Adimo’s technology to create shoppable media campaigns for their clients and provide consumers across MENA & South Africa with frictionless paths… Read More
Effie Worldwide announced the 2020 Effie Index, the 10th annual ranking of the companies behind the world’s most effective marketing efforts. Unilever, Coca-Cola, WPP, McCann Worldgroup, FP7/DXB and Banda were named Most Effective Marketer, Brand, Agency Holding Group, Agency Network, Agency Office and Independent Agency,… Read More
