Campaigns for DB Export in New Zealand, Century 21 in the US, Mastercard in India, McDonald’s in China and Al Tayer Motors in the UAE, are among the winners of the Effective Content Strategy category of the WARC Awards, a global search for next-generation marketing… Read More
It all started with a question from the creator of the Fine Guard Reusable Protective Mask, asking, “Did you know disposable face masks don’t degrade?”. This was the brief that ignited Horizon FCB Dubai to create a campaign to say, yes, we are all concerned… Read More
HalaHi, the region’s digital platform that allows fans to request personalized video-shoutouts from their favorite celebrities, has appointed Spread Communications to handle its PR activities. Set to create joyful ‘memories’ by connecting a fan with their favorite celebrity, HalaHi guarantees a finely tailored experience. Fans… Read More
Summer season in the UAE usually sees more people spending time indoors due to the intense heat. Following Ramadan the shopping malls across the emirates are normally thronged with people looking for deals in the Summer Sales that take place across the country. This year,… Read More
June 5 is celebrated as World Environment Day – a day dedicated to focusing efforts of the governments, businesses and citizens on pressing environmental issues. This year World Environment Day’s theme was biodiversity — a call to action to combat the accelerating species loss and… Read More
WARC Awards announced the winners of the ‘Effective Use of Brand Purpose’ category. Among the 16 campaigns from around the world, MENA agencies bagged five medals with FP7/McCann winning most of the awards. Three Golds were won by agencies in the region. FP7/McCann Dubai won… Read More
In-game advertising has been used by brands for a long time. Historically it always required involvement from the game developer. They would take the advertising creative and place it into the game code and release a game update. This evolved over time so adverts could… Read More
Golin was named “Global Agency of the Year 2020” by PRWeek at the virtual awards held in May 2020. The PR agency also won the award in 2019. The PRWeek award highlighted global business wins, as well as Golin’s suite of progressive offerings such as… Read More
Vimto enjoyed the greatest improvement in Ad Awareness of any brand in KSA throughout the holy month of Ramadan. This achievement correlates with the brand’s current campaign, focusing on the connection between the brand and the holy month of Ramadan. The campaign had a slightly… Read More
I don’t need to tell you how all of our lives have changed this year. And yet, I ask myself why some brands haven’t been able to adapt. The best marketers have a deep understanding of their audience – you can see this reflected in… Read More
