Subscription Video on Demand Service, STARZPLAY, has partnered with Zain mobile communications and data services in the Middle East and North Africa (MENA), to offer easier payment options for existing and would-be subscribers. STARZPLAY will accelerate customer acquisition through Direct Carrier Billing (DCB) integration, signing… Read More
Instagram has teamed up with TBWA\Raad for its new campaign, #Stopfoodwaste, that aims to address the problem of food wastage during Ramadan. Using the brand’s latest augmented reality (AR) technology, TBWA\RAAD created a filter that allows people to create Ramadan meals with minimal leftovers. Hosted… Read More
In wake of the COVID-19 pandemic, brands have shifted their approach and redefined consumer experiences. Advertising agencies around the world are refocussing to get through to consumers in these #StayHomeStaySafe times by creating simple yet powerful works. Some of these effective works were shared during… Read More
PR and marketing agency, SOCIATE, has launched a Facebook platform ‘Your PR Guru’that welcomes anyone involved with or interested in the PR industry. Your PR Guru is an educational platform where members can expect exclusive insights, educational material, and engaging interviews with PR and media… Read More
Keeping in mind the Holy Month of Ramadan and how the month calls for food companies to abstain from showing food in their ads to avoid temptation during fasting, McDonald’s Saudi Arabia with its advertising agency Leo Burnett Riyadh created a novel new way to… Read More
Ramadan was always a busy period for social media platforms as consumers take to it for entertainment and information. In COVID-19, the trend perhaps has gone a notch up. Some user behavior on Twitter shows that consumers are still engaging on TV series, resulting in… Read More
The COVID-19 pandemic has caused shockwaves across the globe with major economies falling into a recession like no other in recent history. As the advertising industry considers how to proceed, WARC has released a report ‘The WARC Guide to Marketing in the COVID-19 Recession’. This… Read More
Hair Care brand, Vatika, has launched a campaign in the Middle East to encourage all to be positive and make the most out of their home quarantine. Vatika’s #InspiredByNature campaign suggests fun things that everyone can do at home and, it is centered around borrowing… Read More
In the lead up to Eid Al Fitr, Twitter has launched ‘Heroes of Good’, a Ramadan campaign centred around celebrating people who have spread hope through their acts of kindness. The campaign encourages people to either nominate their Ramadan hero, an individual who has gone… Read More
Volkswagen Middle East and The Walt Disney Company Middle East have announced a 2020 collaboration in celebration of Pixar Fest –the 25 Year Anniversary of Pixar. This follows their 2019 joint campaign. As the two brands focus on bringing a touch of magic to families… Read More
