ME Dubai has appointed Haytham El-Sherbini as its new Director of Sales & Marketing. The hotel is set to launch in the fourth quarter of 2018. After graduating in 2004 with a Bachelor’s Degree in Business Administration from the University of New Brunswick – Canada… Read More
The Department of Culture and Tourism Abu Dhabi is geared up for Abu Dhabi Publishing Forum that begins on January 30, 2018. The two-day event will delve on the transformations and achievements in the publishing industry from an Emirati lens. The forum, taking place at… Read More
Danube Group, a diversified conglomerate with interests in building materials, property, construction and home furnishings, is all set to bring back one of India’s largest Bollywood film and celebrity magazines, Filmfare, to the region. Filmfare Middle East will re-launch in March 2018. With a focus… Read More
E-Vision, a fully-owned subsidiary of Etisalat, and Starz Play have entered into a five-year content deal with Etisalat. The agreement will see the subscription video on-demand service being provided to Etisalat eLife TV and mobile subscribers. “Enhancing the existing partnership with Starz Play is the… Read More
Generations pass, but the core remains the same – Pepsi Co has communicated a compelling message in its latest marketing push in Saudi Arabia with ‘The Greatness is Within’ campaign. The ad was shot by KTP – King Tut’s Playground and OMD UAE is the… Read More
Overall, search engines and TV ads remain the most important brand discovery channels for millennials, as they do for Gen Xers or Baby Boomers. But it’s in looking at the over-indexes where it is evident how third-party digital content sources differentiate millennials from older generations.… Read More
TBWA\Raad and Impact BBDO have begun the year on a good note as Contagious magazine names the agencies among its top 10 Contagious Pioneers – Best and bravest Agencies on the Planet. Contagious Pioneers 2018 is a global ranking of the agencies that consistently set… Read More
GCreative, the creative arm of Grayling, has been appointed to provide brand and creative services to the DIFC Dispute Resolution Authority (DRA) for DIFC Courts, DIFC Academy of Law and the DIFC Wills Service Centre. GCreative won in a four-way pitch, securing the business due… Read More
Sharjah is revisiting its media strategy and policy with the objective of growing the sector in the emirate. The formulation of the media policy is in the final stages of drafting and compilation and is based on the emirate’s laws, regulations and policy notes and… Read More
As Twitter Moments gains traction, and the micro-blogging platform has worked towards the addition of newer, more premium inventory, it has looked for newer ways for its monetization as well. In line with this, Twitter had introduced In-Stream Sponsorships last year and has now added… Read More
