Saudi Arabia’s decision to lift the three-decade old ban on commercial cinemas is expected to bring further growth prospects in its economic landscape. A Kantar TNS study conducted among Saudi residents shows fresh opportunities for marketers to make inroads into the Kingdom, with an impact… Read More
The Middle East Communications Network (MCN) has named Sahar El Zoghby as the CEO of MCN Egypt. Her remit will be to elevate the levels of service and product MCN brings to the market. This includes aligning the business plans of individual MCN agencies, identifying growth… Read More
Google has introduced a new sequencing feature that enables advertisers to target users with different messages within one overall campaign. The video ad sequencing feature was rolled out last week as part of a campaign created by Impact BBDO to promote the regional ecommerce channel… Read More
The year is ending with some high profiled moves in the creative fraternity. Fadi Yaish, the Executive Creative Director at Impact BBDO has resigned from the agency. Mr Yaish had joined the agency in 2013, and in his five years had played a significant role… Read More
What better way to encourage advertisers to explore newer technology than giving them more options to test it. Snap Inc. has aimed to do this by launching Lens Studio, a desktop app, open to all, to design and build Snapchat Lenses. With the release of… Read More
The year 2017 has seen Lions Festivals, who also organize the Dubai Lynx International Festival of Creativity, streamline the flagship event Cannes Lions International Festival of Creativity. The development came on the back on feedback from global leaders that the festival had become too expensive… Read More
The advertising industry is changing and new mobile formats are emerging every day. From shorter ads to disappearing stories, these new formats are evolving the creativity game on mobile. As the adage goes, ‘creativity happens within constraints’. The question becomes how we effectively tell brand… Read More
It is that time of the year again when Arabian Marketer seeks industry votes to crown one industry captain as the AM Person of the Year, a marketing or advertising leader who not only steered her or his company ably in a tough year but… Read More
ASDA’A Burson-Marsteller has named Erica Alkhfaji as Director of its Finance Practice. Her remit will include managing specialist PR services including investor relations, communications surrounding IPOs and regulatory filings, as well as driving new business growth and managing relationships with blue-chip clients in the financial… Read More
Weber Shandwick MENA was named 2017 Agency of the Year by the Middle East Public Relations Association (MEPRA) at its annual awards ceremony in Dubai. Taking home 10 honors at the ceremony, Weber Shandwick MENA was awarded accolades across its regional offices. The agency also… Read More
