Apple has competed and won time and again as a brand of reckoning in the Middle East & North Africa (MENA) region. This was validated once again in the latest brand rankings from YouGov BrandIndex, where iPhone rated as the top brand that Egypt consumers… Read More
Creative Agency FP7, part of the Middle East Communications Network (MCN) and McCann Worldgroup, won several accolades at the recently held MENA Effie Awards. The agency won the Most Effective Advertising Office of the Year, and Most Effective Agency Network of the Year, along with… Read More
Digital innovation presents a slew of challenges and opportunities, as discussed at the fourth annual Knowledge Summit being held in Dubai on November 21-22, 2017. Among the various conversations on the day, industry leaders delved on the digital revolution and its role in traditional and… Read More
Marketing Pro-Junction (MPJ) has appointed Ismail Madi as its new Managing Director. Mr. Madi brings over two decades of extensive experience in the advertising industry. Making the announcement, Brett Schafer, Chief Executive Officer of Faisal Holding, the owning company of MPJ together with MANAFA LLC,… Read More
Out There Media (OTM), a mobile advertising and data monetization provider, has made a foray in the Middle East & North Africa (MENA) region. OTM has entered into a partnership with mobile operator Zain. OTM, headquartered in Vienna, Austria, is the creator of Mobucks, a… Read More
Volvo Cars Group has appointed Jesus Fernandez de Mesa as Managing Director of the recently created Importers Organization within Europe, Middle East and Africa Region. The new organization will oversee the operations for all importer markets within Middle East, North Africa, Central Asia and Eastern… Read More
The leadership teams of Grey Group and hug digital have completed a partnership tour across their Middle East offices. The roadshow, which included visits to Riyadh, Cairo, Beirut and Dubai, follows the acquisition of a majority stake in hug digital by Grey Group in August.… Read More
A new report by ID Comms has found that 41 percent of advertisers admit they are still using media technology ‘ineffectively’ or ‘completely ineffectively’. The technology, which is now used to power most digital media buying, is now an essential part of the media landscape… Read More
After an extensive pitch process involving multiple global agencies, Zenith has been selected as the agency of record to handle the media assignment for Nestlé Middle East. The Publicis Media Group agency will manage the full scope of media services across the Middle East. The… Read More
Sky News Arabia (SNA) has launched a smartphone application, encompassing a wide range of innovative and interactive features to meet users’ evolving needs. The application reflects SNA’s efforts to shift towards an omni channel content platform from a TV station, with an objective to deliver… Read More
