The satellite pay TV market in the Arab world is growing, and despite a tough year is earmarked to see further growth in its subscribers. This was further reiterated in a report by the Arab Advisors Group that provides analysis and projections of the satellite… Read More
To mark the brand’s third year of collaboration with the car manufacturer Caroll Shelby Company, watch making Maison Baume & Mercier has partnered with Dubai Airports and JCDecaux for a one of a kind activation — the Shelby Cobra 427, a rare American sports car,… Read More
The impact of social media influencers on driving consumer brand awareness, especially among millennials, has reached record high in the UAE. New research shows that 94 percent of in-house marketers in the UAE believe social media influencer marketing is now very significant for the success… Read More
Most professionals in MENA (88%) like hearing about new opportunities and higher compensation lures them into switching to a new job, according to LinkedIn’s annual talent survey – ‘Inside the Mind of Today’s Candidate’. The study reveals that higher compensation elsewhere (41%) is still the… Read More
du and Unified Inbox (UIB) have entered into a strategic partnership to bring a new and secure way for users to communicate with du without downloading another app or using a separate web-based service. The announcement is in line with du’s long standing association with… Read More
Young people in the Middle East and North Africa (MENA) region expect the fourth industrial revolution to have a significant impact on their work and daily lives. Many are comfortable about living in a future where robots work and exist alongside humans, according to the… Read More
How many times have we heard this ‘Employees are our most important asset’ Let’s be honest though, most of the time these are just beautiful words. However, they are fully applicable for our future – only then will change really happen. That’s why we have… Read More
The International Media Diplomacy Program, the latest in the Government of Dubai Media Office’s (GDMO) series of leadership development opportunities created for members of the Dubai Media Diplomacy and Communication Network, has kicked off in Washington. Developed in partnership with the Protocol School of Washington,… Read More
In the wake of a multi-agency pitch, Saudi Telecom Company (STC) has awarded its media mandate to UM MENA. Counted among one of the largest advertisers in the market, STC’s media has been with Starcom since 2002. Industry officials have confirmed the development to Arabian… Read More
Let’s face it, many of your potential clients click on a product, check your offer, but than resign from finalizing a purchase. According to Baymard analysis, the average documented online shopping cart abandonment rate is almost 70 percent. Some of your website’s users will decide… Read More
