The Epica Awards 2017 have shortlisted the entries that will now compete for the final metals. Only one agency – FP7/CAI – has made it to the shortlist from the Middle East & North Africa region for its campaign ‘The Line Up Song’ for The… Read More
The combination of content and data can lead to incremental growth. Or so believes Socialbakers, whose upcoming forum EngageX makes this argument. Scheduled to take place on November 9, 2017, the conference’s theme revolves around creating smart content through insights from data. The forum will… Read More
In a ceremony held at the fourth Emirati Media Forum (EMF), 26 UAE media organizations were honored for supporting national values and interests through their news coverage. The list of honorees included four English language newspapers including Gulf News, Gulf Today, The National and Khaleej… Read More
Expanding its digital footprint, du has entered into a partnership with Souq.com, which was recently acquired by Amazon. Following this, du customers will now be able to purchase a range of products including SIM cards, post paid plans, data packs, SIM top-ups and du devices… Read More
The changes in the device ecosystem, recent shifts in video behavior and the need to understand a constantly changing future in terms of consumer technology have led to the emergence of a new kind of consumer – the ‘onliner’. Google has taken a closer look… Read More
On average, a typical digital consumer now owns 3.23 of connected devices. Global Web Index that tracks ownership of 12 different connected devices – from smartphones, laptops and tablets to streaming sticks, wearables and games consoles – asserts this. The differences by age stand out… Read More
The 56th Annual D&AD Awards is now open for entry, with two new categories added to celebrate the work in an ever-evolving creative landscape. The awards that includes 27 categories has also named its various Jury Presidents. Fadi Yaish, the executive creative director of Impact… Read More
dentsu X Singapore, part of Dentsu Aegis Network, has appointed Joao Flores as Head of Creative, effective November 6, 2017. Mr Flores was most recently the Executive Creative Director at HorizonFCB Dubai, where his mandate included the Middle East and North Africa (MENA) region. Prior… Read More
National Bonds has launched a nationwide campaign to encourage UAE residents to identify personal challenges to saving in a bid to instill a culture of saving across the emirates. Using digital media and OOH platforms, National Bonds is calling on consumers to open up about… Read More
The Media Zone Authority (MZA) Abu Dhabi, the regulatory body of twofour54, and the General Commission of Audiovisual Media (GCAM) of Saudi Arabia have signed a Memorandum of Understanding that will see both organizations collaborate on efforts to help grow the media sector in the… Read More
