The Ministry of Culture and Information (MOCI) of Saudi Arabia has launched two digital platforms this Hajj season to being the latest information and insights to pilgrims in Makkah, worldwide audiences and local and international media. SaudiWelcomesTheWorld.org conveys a message of compassion and inclusion to… Read More
When it comes to programmatic advertising or marketing automation in general, media and or technology experts usually lead the discussion, while creation often remains sidelined. However, in a world of advertising where computers are increasingly performing control-based processes, creation is an important criterion of differentiation… Read More
Even as there is an upsurge in several messaging platforms, one of the oldest form of communications, email, is said to be at the top for many marketers globally. According to a survey by Winterberry Group and the Data & Marketing Association (DMA), nine in… Read More
The Middle East countries are at the forefront when it comes to investing in digital government and smart services. Following its initiatives like Dubai Smart City and its UAE Vision 2021, Saudi Vision 2030 and the New Kuwait Vision 2035; governments are pouring funds into… Read More
Augustus, a ‘New Media’ company and publisher of Lovin Dubai, has announced its expansion into the Saudi Arabia market with the launch of Lovin Saudi. Augustus, based in Dubai, is the area developer franchisee for the Lovin Group in the Middle East and North Africa… Read More
After a multi-stage pitch, BMW awarded its global account for the area of Aftersales to Serviceplan Campaign. The global win also impacts the Middle East & North Africa region. The focus of the new collaboration will be the development of an overarching umbrella idea that… Read More
After the estimated USD 600 million deal was completed in March this year between Amazon and Souq, the latter ecommerce platform has been slowly integrating the services of Amazon on its platform. Following the new feature of Amazon users being able to access Souq website… Read More
Sales of smartphones have been increasing after year. A similar trend was seen in the latest report by Gartner which shows that the global sales of smartphones to end users totaled to 366.2 million units in the second quarter of 2017. The increase is a… Read More
The UAE has achieved advanced positions in a number of indicators included in Waseda – IAC International Digital Government Rankings Report published by the Institute of Digital Government at Waseda University in Japan. The UAE has been ranked seventh in the e-Participation index, ahead of… Read More
Travel search engine, Skyscanner, has appointed The MediaVantage, as its exclusive sales representative in the Middle East region. “We have been successfully working with The MediaVantage for the past 6 months and we’ve witnessed an excellent set of results through our relationship. Now we feel… Read More
