‘A combination of patience and humility’, ‘a natural-born leader’, ‘driving from the forefront of change’, ‘extremely professional and passionate’, ‘a true business partner’… Leading men and women of the marketing, advertising and media industry, not only from the Middle East & North Africa (MENA) region… Read More
The health-based wearables market has seen some notable events recently, with major player Fitbit completing a selection of acquisitions (including competitor Pebble’s software assets) and this month’s CES in Las Vegas seeing the launch of a broad range of wearable tech intended to track users’… Read More
Industry leaders share their experience of working with Alex Saber, Chairman, Publicis Media Middle East, who was voted AM Person of the Year 2016. “Our operations in the Middle East are an absolutely crucial part of Publicis Media’s global business. Under Alex Saber’s leadership, he… Read More
Having enjoyed the “rockstar” status in smartphones in the August of 2016, no one could have predicted that a month later, Samsung would face its biggest challenge as its flagship product Note 7 began exploding, forcing airlines to ban the phone onboard. The South Korean… Read More
The Middle East’s media talent pool is notoriously competitive, and with the rise of the Millennial workforce, businesses need to re-evaluate their approach to hiring and retaining the best people. In 2016, despite slow industry growth in general, there has been consistent demand for quality… Read More
Just before Christmas, Facebook quietly announced the arrival of a new complement to its Live capabilities: Live Audio. Data from Global Web Index indicates that there is real potential for this new feature to take off. Online radio/music already forms an important part of Facebookers’… Read More
Every single day, the world becomes more and more digital. And there is no slowing down; no reverse gear to take us back to where we came from. We are accelerating towards a future where technology enables us to control the majority of our present-day… Read More
Digital is mainstream. We are in the age of the geeks and the Middle East and North Africa (MENA) region, where legacy media dominates despite consumer trends, will see the change too. Glad that is out the way. That is after all the bottomline of… Read More
Mashreq has launched a corporate virtual card, enhancing its product suite for commercial payments. Mashreq’s corporate virtual cards is an electronic payment platform, empowering corporates with real-time transaction security and control. This tool, built on Mastercard’s In Control platform (ICCP), provides the highest levels of… Read More
Gen Z, also known as Centennials, has its own distinct behaviors, attitudes and responses to advertising. Gen Z is even more passionate about music than millennials (43 percent like to have ‘always on’ access to music compared to 30 percent for Gen Y) and more… Read More
