“I have not failed. I have successfully discovered 9,999 ways to not make a light bulb,” Thomas Edison once said this. Regardless of the controversy surrounding the invention of the light bulb, the merit of Edison’s venture is worth not only embracing but also celebrating.… Read More
The significance of online TV content has been highlighted in the Middle East and Africa (MEA) region with the advent of the growth in the number of players both local and international, including the launch of Netflix in the region last year. Data from Global… Read More
UAE consumers feel the closest emotional bond with automotive brands, according to MBLM’s second UAE Brand Intimacy 2017 Report, a study that is based on emotions. The most intimate brand in the UAE for the second year in a row is Apple, followed by car… Read More
Apple, Google, Tesla and Microsoft retain the top four spots in The Boston Consulting Group’s annual survey of the most innovative companies. Amazon moves up four spots to round out the top five. Netflix and Facebook join the top 10 for the first time, moving… Read More
By Dennis Van Den Berg, Senior Consultant MEA, Vermeer & Amol Ghate, Country Manager UAE, Millward Brown The digital revolution has opened businesses up to a world of possibilities that only a decade ago was considered science-fiction. By 2020, there will be more than 50… Read More
On February 4 2017, Facebook celebrated its 13th birthday, a day that the social network calls the ‘Friends Day’. Facebook used the occasion not only to sharing some stories of powerful connections made in its community but also launched a series of products across Facebook… Read More
Meaningful Brands outperform the stock market by a staggering 206 percent. This is just one of the key findings from the 2017 Meaningful Brands, a global study from Havas Group that links brand performance to quality of life and well being. This year, Meaningful Brands… Read More
In Uber’s drive towards profitability, the professional travel sector has been an area of keen focus – with Uber for Business, the company’s ride management platform for businesses, aiming to stake a claim in this lucrative market. Data from Global Web Index shows that the… Read More
How do advertisers plan to spend their budgets in 2017? What was the percentage of the ad budget transacted via programmatic in 2016 and what are the expectations from both advertisers and publishers for 2017? Which is the emerging model for programmatic trading? What are… Read More
Mercedes-Benz Cars Middle East has appointed Andreas Bueckmann as its new Vice President and Director of Sales and Marketing, succeeding Dirk Fetzer. From the company’s regional headquarters in the UAE, Mr Bueckmann will be responsible for sales and service operations, leading the Middle East region… Read More
