McCollins Media, the boutique PR and digital brand activation agency has bagged the account of the pet food company Nature’s Variety. McCollins Media will be handling the social media mandate for the brand. As part of the mandate, McCollins Media will work on strategizing and… Read More
In sync with global talks on how the C-suite needs a chief entrepreneur to reinvent and innovate a brand’s business model, the Marketing Society’s Middle East Chapter has kicked off 2017 with a new series ‘Collide’. In its first session, four Dubai-based entrepreneurs met the… Read More
Clever advertising can go a long way. Middle East’s nut maker A Rifai found this when its front page ad in the Daily Star in Lebanon, created by République – a Beirut-based boutique agency, went viral. Al Rifai was reacting to the swearing in of… Read More
Compiled for the first time in the UAE, the UAE 2016 LinkedIn Power Profiles list indicates the most viewed profiles on LinkedIn in the UAE. It contains a total of 45 profiles of professionals such as CEOs from public sector and industries such as marketing… Read More
The uncompromising nature of today’s customer increasingly expect brands to deliver experiences that satisfy contradictory needs. This was highlighted in Intercontinental Hotels Group (IHG) 2017 Trends Report – The Uncompromising Customer: Addressing the Paradoxes of the ‘Age of I’. IHG’s research identifies four paradoxes… Read More
The Middle East and North Africa (MENA) region’s startups are quickly making their mark on the ecosystem. Online food ordering service, Talabat.com, has been selected as a Google Play Best of 2016 winner in the region for ‘Best Local’. Google Play recently announced its most… Read More
Spectators at the Abu Dhabi HSBC Championship have extra reason to cheer as two of golf’s biggest stars smash their shots off the tee this week with every yard they cover being converted into donation money for a local charity. The total amount of yards… Read More
Gender equality in business should be priority in every part of the world. Although barriers to starting a business in some countries are significant, when women circumvent them, they are equally confident about the present and near-term outlooks of their businesses as are men. This… Read More
MSLGROUP Middle East has been awarded the Samsung Gulf Electronics public relations account following a competitive pitch against top tier agencies in the region. The Dubai headquartered consultancy was appointed by Samsung Gulf Electronics to handle its traditional and digital PR including media outreach and… Read More
Social video, which involves the dissemination of content in audio-visual format across social media platforms and applications, is experiencing massive growth as a content marketing format, and is expected to continue in 2017. Video is transforming social media marketing and turning social platforms into broadcast… Read More
