In response to growing demand for acceptable measurement standards within the regional media and advertising industries, independent media auditor Centre d’étude des supports de publicité (CESP) audited the national TView People Meter-based Television Audience Measurement (TAM) service in UAE and found it aligned with stringent… Read More
Langoor, a full service digital-first agency, has now extended its creative wingspan in Dubai. In the first year of their presence in the region, Langoor is set to invest one million AED. Commenting on the arrival in Dubai, Ruchir Punjabi, Founder, Langoor said, “With the… Read More
Dentsu Aegis Network has acquired gyro, an independent global creative agency dedicated exclusively to business-to-business (B2B) marketing. Following this acquisition, Dentsu Aegis Middle East and North Africa (MENA) will add a B2B offering to its product porfolio in the region. Globally, Dentsu Aegis’ B2B media… Read More
Now media websites and electronic media would have to procure license to run their businesses in Kuwait. A new electronic media law has been implemented which requires all web-based publications to obtain a license from the government before they can operate. As per reports the… Read More
For Havas Worldwide, the first half of 2016 has given it confidence of meeting its annual targets. The first half of the year was ‘positive overall; for Havas, with revenue up by 5.2 percent on an unadjusted basis and robust growth at agencies in… Read More
Media Konnect, a digital social platform for the global media and entertainment industry, established by Krian Media, has opened office in the UAE. The platform aims to provide end-to-end solutions for the film fraternity; bridging the knowledge and connections the film industry being exposed to.… Read More
US telecommunications giant Verizon has given a lease of life to struggling internet search engine Yahoo by buying it out with a USD 4.83 billion deal. This, however, is seen as one of the saddest moment of the tech industry, as once a USD 125… Read More
A month ago, YouTube had announced the Lantern Awards that aims at highlighting the best Ramadan campaigns in 2016 based on an algorithm that takes into account views, engagement and qualitative elements. The Winner of The Lantern Award is VIVA Kuwait for a very humorous two-part series, ‘Where is… Read More
Interpublic’s (IPG) second quarter results are in line with expectations when it comes to earnings. The Holding Company has reported a revenue increase of 2.2 percent and organic revenue increase of 3.7 percent. “We are pleased to report another quarter of solid revenue and profit… Read More
Nearly three years ago, Mark Zuckerberg set out on a journey, with like-minded partners, to connect the next billion through the initiative Internet.org. Internet.org has seen several large steps taken in the time since to achieve this goal. A big step came in the form… Read More
