A Good Ramadan

It is that time of the year, when marketers from all across the globe gear up to put their best foot forward to entice the 1.57 billion Muslims. Often dubbed the super bowl of the region, Ramadan presents a once-a-year opportunity for brands to leave… Read More

The Media High In Ramadan

Ramadan is an ideal time for marketers, agencies and broadcasters to capitalize in the market space, as there is a significant impact on people’s purchasing, viewing and social behaviors. There are three key windows for opportunities: pre-Ramadan that is the time leading up to Ramadan,… Read More

Hope & Glory

I have worked in advertising for the past 18 years, and have had the proud privilege to work with, and learn from, some of best global minds. Working with some of the most famous and award-winning ad agencies teaches that ‘awards’ is a way of… Read More

Guess What Trended At Cannes Lions

Cannes Lions International Festival of Creativity generated a significant amount of conversations throughout the week. Not only from the 13500 registered delegates, attending the Festival in Cannes but also from across the world, people who were tuning into the various events at the Festival. Amid all the… Read More