Mobile device adoption in the workplace is not yet mature, states a recent survey from Gartner. Although 80 percent of workers surveyed received one or more corporate-issued devices, desktops are still the most popular corporate device among businesses, with more than half of workers receiving… Read More
Abu Dhabi is kicking off the 54 hour GlassQube Startup Weekend hackathon on December 8, 2016 focused on fintech innovation. As part of the global movement coordinated by TechStars and supported by Google for Entrepreneurs, this year’s GlassQube Startup Weekend competition will gather developers, designers… Read More
Zain’s support of the startup competition is part of the company’s strategic objective to promote young businessmen and women across Saudi Arabia. Hassan Kabbani, CEO of Zain Saudi Arabia said, “We are very proud of Zain’s participation in this event, organized and implemented by MITEF… Read More
To help CIOs and IT executives lead their organizations through the accelerating process of digital transformation, IDC has laid out 10 most important shifts that will happen in IT organizations over the next 36 months and will guide senior IT executives in the formation of… Read More
If you are a small business owner, competing with the big guys in the market seems daunting. But with the right marketing tactics (read SEO), there is a good chance for you to take over a spot on the first page of search engine results.… Read More
Among social media players, Facebook not only tops the table for overall user numbers, but it also leads in usage frequency. This is a place where the strength of its wider eco-system is particularly obvious. Of the 16 names tracked on this metric by the… Read More
Consolidation has been the name of the game for most marketing, media and advertising sectors in 2016. In the case of global brands, it is a trend that has been continuing for some time now when it comes to working with multiple partners. Major brands… Read More
du and Zain KSA have formed a partnership to develop their human resources through knowledge exchange sessions. The two operators joined hands to share experiences and operational plans during an agreed period, in addition to holding periodic workshops that address several areas of interest and… Read More
Observing Martyrs Day followed by UAE National Day celebrations, The Arabian Marketer website will not be updated till December 4…AM wishes the rulers and people of UAE a very happy 45th National Day.
As data becomes the most critical aspect of all things business, including marketing, GroupM has set up [m]PLATFORM, a technology suite of flexible media planning applications, data analytics and digital services. The platform aims to improve advertisers’ ability to use audience-defining insights from various data… Read More
