After WhatsApp announced last month that it would begin sharing user data with its parent company Facebook, consumers have pronounced concerns on data collection and sharing. Although there are often many end-user benefits to such initiatives, it’s a considerable 60 percent in the Middle East and Africa… Read More
The opening of the UN Women Liaison Office for Gulf Cooperation Council (GCC) in Abu Dhabi on October 17 is set to enhance the UAE’s position on gender parity by helping to further promote women’s empowerment and rights, according to Reach, the first non-profit organization… Read More
Technology case studies from UK high street brands have become international success stories, combining bricks-and-mortar stores with online and mobile shopping to reach millions of new customers, especially across fast-growth retail hubs such as Dubai. A master of fulfilling over 200,000 weekly online grocery orders,… Read More
Facebook has opened up its platform for its users to now buy and sell things within the Facebook ecosystem. While commerce has been among one of the top priorities for the social media player, and some Facebook markets are seeing more action on this than… Read More
As Google gears up to follow in Facebook’s footsteps by moving away from its traditional reliance on cookies towards using logged-in data – improving its ability to track individuals and advertise across different channels, Global Web Index looks at how many devices consumers are using… Read More
Elinor Bateman has been named as the first-ever Chair of the World Federation of Advertisers’ (WFA) INSIGHT FORUM, ahead of two meetings in London. Ms Bateman, who is a Director in the Brand, Insight and Sponsorship team at Barclays, will play a key role in… Read More
A constant string of controversies have been among the highlights of 2016. The Association of National Advertisers (ANA) that had recently been in news for calling out lack of transparency in media agency dealings, is now urging Facebook for third party accreditation. ANA had added… Read More
Small and medium businesses (SMB) that have a higher level of digital engagement can elevate their business performance, contributing to Middle East region’s economic objectives, said industry experts in the build-up to GITEX. Compared to offline businesses, connected SMBs with higher digital engagement not only… Read More
Google’s history with social media may not be as successful as its other ventures have been but Google Allo is off to a decent start with five million downloads, on Android alone, in its launch week. Google has positioned Allo as a ‘smart messaging’ app… Read More
Media consumption behaviors vary between Millennials, Gen X and Baby Boomers, leading up to the battle between online and linear TV among these three key audiences. Data from Global Web Index indicates that Millennials remain at the forefront on online TV consumption, with this trend-setting… Read More
