As we moved close to the holiday season post Ramadan, the ranking of popular destinations for the Middle East & Africa (MEA) travelers changed. Turkey, which was the top destination last year, dropped to third in Q1 and fifth in Q2, according to the Q2… Read More
Small & Medium Enterprises (SMEs) in the United Arab Emirates and the Middle East can and should do more to utilise digital marketing as an effective tool to promote their business, says Dr Naufel Vilcassim, Professor of Marketing at London Business School. “Traditional marketing used by… Read More
Parent Company of Cartoon Network Arabic and a division of Time Warner, Turner, is now going to offer its popular channels, Cartoon Network and Boomerang, in High Definition and Dual Language Option starting July 2016. The channels will now be available in English and Arabic… Read More
The MediaVantage, a UAE-based media sales representative, has been awarded the exclusive contract to represent all titles owned by Exposure Media Marketing, India (A Burda International Company). The contract, awarded after a competitive process, enables The MediaVantage to sell advertising opportunities in Travel + Leisure… Read More
App-based car service, CAREEM, has put in place a new research and development (R&D) strategy and plans for global expansion. Over the next five years, CAREEM is expected to invest USD 100 million in R&D, which includes growing its team in UAE and Pakistan, and… Read More
FP7/DXB has been tasked successfully to develop the digital launch of the latest campaign of Unilever’s popular brand Axe. This digital assignment will cover the entire Gulf Region. “ An Axe assignment is a dream opportunity for any creative agency; as this brand has tremendous… Read More
As per a report released by the Frost & Sullivan in collaboration with Gitex Technology Week 2016, Virtual Reality (VR) and Augmented Reality (AR) will soon be the norm for enhancing businesses and consumer processes in the GCC region. The report predicts that Augmented reality… Read More
In the race to become a truly digital economy, the UAE has just emerged as the front runner in the Arab world. By investing in information technologies and demonstrating commitment to digital connectivity, the UAE will fuel and protect the future health of business, and… Read More
UAE residents spend approximately five hours a day using social media on average and 29% have six to 10 applications installed on their smartphones according to new research from YouGov. The findings, captured amongst over 5,000 residents in the UAE, revealed that the time spent… Read More
Following the global alignment in June 2016, when auto manufacturer Volkswagen realigned its media mandate with Omnicom Media Group’s PHD, a change is on the cards in the Middle East and North Africa region as well. It is understood that PHD will begin handling the… Read More
