Recognizing the immense potential of the Arabian fashion market, Condé Nast International is all set to launch the new edition of Vogue in the Middle East – Vogue Arabia. The Arab edition of Vogue will make its debut as an English and Arabic language website,… Read More
Professionals are amongst the best-travelled people on the planet and are far more likely to pay for a premium travel experience, whether that experience is for business or leisure. However, to capture a share of that increased travel spending, airlines and hotels need to be… Read More
The Lisbon International Advertising Festival has introduced the Young Lisbon Category in this year’s festival. This category aims at bringing out the creative side of young advertising students and aspiring professionals under 30 years of age. The submissions are entirely free of cost. For participation,… Read More
Eid Mubarak to your family, your friends, your loved ones and you! Here is wishing you immense happiness, peace and success. The Arabian Marketer office is celebrating Eid whole-heartedly. The site will hence not be updated till July 10, 2016…
It is that time of the year, when marketers from all across the globe gear up to put their best foot forward to entice the 1.57 billion Muslims. Often dubbed the super bowl of the region, Ramadan presents a once-a-year opportunity for brands to leave… Read More
Ramadan is an ideal time for marketers, agencies and broadcasters to capitalize in the market space, as there is a significant impact on people’s purchasing, viewing and social behaviors. There are three key windows for opportunities: pre-Ramadan that is the time leading up to Ramadan,… Read More
Notable shopping days and periods including Black Friday in the US, and Summer Sales in France, are a major trend spreading across the globe in 2016. While Cyber Monday in the US largely recognized as online shopping day, Singles Day celebrated in China was actually… Read More
Many have questioned whether Ramadan is still worth the investment. These reasons range from notions that the essence of Ramadan is being forgotten due to the ever changing realities of daily life (as more mothers work, and families spend less and less time with each… Read More
In a month of rigorous fasting through long summer days, the disruption of normal life rhythms offers new perspectives. People aim to review their spiritual well being and reset their life compasses towards positive objectives. In the advertising realm, Ramadan has become largely superficial. Every… Read More
Retail brands across the globe are busy planning ahead for the marketing campaigns that will reach out to the world’s 1.57 billion Muslims during Ramadan, the most significant month in the Islamic Lunar calendar. During this period of the year, people’s generosity, spirituality and acts… Read More
