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Page 461

MBC, NPAW Partner To Arm SHAHID With Analytics

MBC, NPAW Partner To Arm SHAHID With Analytics

10 years ago by AM News DeskMedia

MBC Group (Middle East Broadcasting Center) and NPAW (Nice People At Work), a technology player in business intelligence and analytics for the online video industry have partnered to provide real-time actionable data that allows MBC’s VOD service, SHAHID, to deliver optimal premium video streaming experience… Read More

Tablet Boom Days Over? GWI Says Yes

Tablet Boom Days Over? GWI Says Yes

10 years ago by Kiran KidwaiDigital

The ongoing rise of smartphones and the mobile web are having a real impact on levels of engagement with tablets. While tablets have enjoyed healthy growth in recent years; since 2011, the numbers getting online via these devices have more than trebled – jumping from… Read More

Satellite Operator SES Increases Reach in Ghana

Satellite Operator SES Increases Reach in Ghana

10 years ago by AM News DeskMedia

Continuing its growth in the North, West and Central Africa region, satellite operator, SES, has increased its technical reach in the Ghana to two million TV homes. This signifies an increase of over 18 percent TV homes in Ghana compared to 2014, which brings SES’… Read More

Dentsu Aegis Network Acquires Digital Republic In Egypt

Dentsu Aegis Network Acquires Digital Republic In Egypt

10 years ago by Sana MahmudAdvertising

  Dentsu Aegis Network has acquired majority interest in Digital Republic, an independent creative and full service digital agency in Egypt. Digital Republic will become part of Dentsu Aegis Network’s digital agency Isobar, bolstering the agency’s capabilities in the market whilst also extending the network’s… Read More

Publicis Media’s Steve Parker On Collaboration & Biz Transformation

Publicis Media’s Steve Parker On Collaboration & Biz Transformation

10 years ago by Sana MahmudAdvertising

Publicis Media is gearing up for a new structure in the region, with a new Middle East CEO in Steve Parker, who is relocating to Dubai from London for the new role. Mr Parker, who is in Dubai at the moment, says that he sees… Read More

The Marketing Society Middle East – Inspiring Change

The Marketing Society Middle East – Inspiring Change

10 years ago by Sana MahmudMarketing

For all allegations that marketers tend to resist change, more often than not we see them taking steps that will lead the industry in a forward-looking direction. The Marketing Society has launched its Middle East chapter with this intention. It has appointed Asad ur Rehman,… Read More

Consumer Confidence Increases In Egypt, Pakistan: Nielsen

Consumer Confidence Increases In Egypt, Pakistan: Nielsen

10 years ago by AM News DeskMarketing

The global Consumer Confidence Index (CCI), as measured by Nielsen, remained stable in the first quarter of 2016 even though below the optimism baseline score of 100. The score reflected varied confidence levels reported in every region. The Middle East and Africa (MEA) has a… Read More

Traffic Names David Moleshead As Chairman

Traffic Names David Moleshead As Chairman

10 years ago by Kiran KidwaiDigital

Dubai-based full service digital agency, Traffic, has named David Moleshead as its Chairman of the Board. Coming from the investment and international banking industry, where he has experience throughout the UK, Europe, Asia and Middle East, Mr Moleshead was also the Managing Director for HSBC… Read More

Al Arabiya Job Cuts Reiterate ME’s Tough Media Biz

Al Arabiya Job Cuts Reiterate ME’s Tough Media Biz

10 years ago by Sana MahmudMedia

The year had begun with the news of broadcaster Al Jazeera cutting down nearly 500 jobs. Later, there was news of print industry, in particular newspapers, suffering in Lebanon leading to near closure to one of its oldest players. Yahoo shutting down its Middle East… Read More

Gulf Air Takes Gulf Life Online, Mobile

Gulf Air Takes Gulf Life Online, Mobile

10 years ago by AM News DeskDigital

Gulf Air has launched a new website and mobile app for its in-flight magazine Gulf Life. “We are delighted to embrace digital technologies that allow us to reach a broader audience, facilitating their access to Gulf Life,” said Ahmed Janahi, Chief Commercial Officer, Gulf Air. Along… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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